All Posts By

Jaime Eschette, Marketing Director

Food Marketing Pumpkin Spice Latte EvansHardy+Young
Food
October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
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Is Your Food Brand in the Conversation? EvansHardy+Young Food Marketing
Food
September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…
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Food
April 12, 2018

3 Awesome Food Collaborations That Actually Happened

Like most avid runners, I’m fiercely loyal to my footwear brand. In the past, you would have seen me in full stride wearing a pair of my trusted Asics with my iPod Shuffle and earbuds. But that was before Nike and Apple collaborated and launched Nike+ in 2006. In my…
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Food
January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…
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