All Posts By

John Stranger, VP / Group Supervisor

4 Changes to Watch in the Grocery Business Right Now
Food
April 2, 2019

4 Changes to Watch in the Grocery Business Right Now

Many years ago, I spent a summer working construction. One day the crew boss told me to pick up all the nails that had been dropped on the site (I was clearly unskilled labor) before quitting time. By 1:30 it was obvious to me there was no way I was…
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The Food Snacking Trend is Over EvansHardy+Young
Food
February 12, 2019

The Snacking Trend is Over

That’s right, snacking should no longer be considered a food trend. It’s now the new normal and it's here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other…
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Retailer Forecast 2019
Food
January 9, 2019

5 Food Retailer Forecasts for 2019

Have you ever waited in line at Starbucks for your order to be ready, then watched someone waltz in the door and go straight to the pick-up counter, where their drink was ready waiting for them? After I had this happen a few times I asked my daughter (a serious…
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Monumental Shifts in the Grocery Supply Chain will Blow Your Mind EvansHardy+Young
Food
November 7, 2018

Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind

Some years ago, I worked on the advertising for a ballot initiative in California. The Proposition was a good one, and it would help improve the health of all Californians, especially children. The initiative was started by a well-known actor. We produced several commercials in support of the Proposition, including…
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Grocery Shopping Food Advertising EvansHardy+Young
Food
September 6, 2018

7 Winning Grocers Right Now in the Supermarket War

It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…
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EvansHardy+Young The Future of the Supermarket is Here Food Marketing
Food
June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…
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Food
March 14, 2018

Grocers Scramble in the New World of Amazon

It has been 13 weeks since I last wrote about the effect Amazon’s takeover of Whole Foods was having on the supermarket industry. At that time, I suggested Amazon may have as hard a time getting up to speed on the grocery business as supermarkets will have getting into the…
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Amazon Target Walmart
Food
December 13, 2017

The Food Industry and Amazon: Who’s Fighting Back…and Winning

There was nothing short of an avalanche of press surrounding Amazon’s purchase of Whole Foods. The conclusion of virtually every article and report was that Amazon will disrupt the supermarket category and take it over the way they have so many other segments. And, although Amazon claims 18% of all…
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Food
June 6, 2017

How Grocery Retailers Capitalize on Convenience

‘Convenience food’ was once a pejorative, but not anymore. Today, it’s practically a requirement for food brands to provide convenient products, even when delivering “clean”, gourmet or vegan options. As A. Elizabeth Stone stated in the Institute of Food Technologists’ “Top 10 Food Trends” report in April 2017, “Despite the recent media…
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Grocery Store
Food
April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
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