All Posts By

John Stranger, VP / Group Supervisor

Monumental Shifts in the Grocery Supply Chain will Blow Your Mind EvansHardy+Young
Food
November 7, 2018

Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind

Some years ago, I worked on the advertising for a ballot initiative in California. The Proposition was a good one, and it would help improve the health of all Californians, especially children. The initiative was started by a well-known actor. We produced several commercials in support of the Proposition, including…
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Grocery Shopping Food Advertising EvansHardy+Young
Food
September 6, 2018

7 Winning Grocers Right Now in the Supermarket War

It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…
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EvansHardy+Young The Future of the Supermarket is Here Food Marketing
Food
June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…
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Food
March 14, 2018

Grocers Scramble in the New World of Amazon

It has been 13 weeks since I last wrote about the effect Amazon’s takeover of Whole Foods was having on the supermarket industry. At that time, I suggested Amazon may have as hard a time getting up to speed on the grocery business as supermarkets will have getting into the…
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Amazon Target Walmart
Food
December 13, 2017

The Food Industry and Amazon: Who’s Fighting Back…and Winning

There was nothing short of an avalanche of press surrounding Amazon’s purchase of Whole Foods. The conclusion of virtually every article and report was that Amazon will disrupt the supermarket category and take it over the way they have so many other segments. And, although Amazon claims 18% of all…
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Food
June 6, 2017

How Grocery Retailers Capitalize on Convenience

‘Convenience food’ was once a pejorative, but not anymore. Today, it’s practically a requirement for food brands to provide convenient products, even when delivering “clean”, gourmet or vegan options. As A. Elizabeth Stone stated in the Institute of Food Technologists’ “Top 10 Food Trends” report in April 2017, “Despite the recent media…
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Grocery Store
Food
April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
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Food
December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…
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Food
December 7, 2016

Marketing Food To Millennials Is All The Rage, But Don’t Forget Boomers

Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…
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