When we landed the Chumash Casino account, Dennis had no idea he would soon be serving as client CMO as well as agency Management Supervisor, but that’s what happened for the first four years of our 13-year relationship. The result was a unique knowledge of how things work from both perspectives. Dennis has spoken on innovation and creativity multiple times at G2E, and published several articles in Casino Marketing Enterprise magazine.
Scott and his creative teams went almost immediately from ground zero to creating and producing 150 pieces of Chumash Casino communications every month - from restaurant server buttons to multi media branding campaigns. Working with management, we found fresh, innovative ways to impact nearly every aspect of the business and drove record traffic and performance every single year. The opportunity to make such a broad creative contribution is unprecedented in his nearly 40-year career. Too bad it lasted “only” 13 of them.
Tori played a lead management role on the Chumash Casino Resort account for 10 years, which included being an active member of the casino’s Executive Marketing and Promotions team. Tori has a deep understanding of the retail nature of the casino business, having developed and implemented numerous events, loyalty programs and guest services initiatives. In related experience, Tori has served as Sales and Marketing Manager for the luxury hotel, Bacara Resort & Spa, and Account Supervisor for several chain restaurant accounts.
Lily’s over 20 years of leadership positions in New York and Los Angeles prepared her to take on the unique challenges of casino marketing media. Creative solutions were needed to deliver the large numbers of guests necessary to fuel the resorts' various operations. But the property was relatively remote and the regional Southern California competition was experienced and well funded. Just another day at the office for Lily and the EHY Media Team.
Keith was a digital early-adopter, beginning with leadership positions at AOL, and later on helping introduce Fortune 100 companies like Office Depot to the art of e-commerce and digital marketing. Creating the robust, multi-functional, responsively designed website for Chumash Casino Resort was an interesting test for Keith and his team. At the time of its launch, the site was considered the most advanced gaming resort site in California.