Digital

September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…

Carina Ost, Social Media Supervisor

Consumer Insights & Trends Food PR

September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…

Jaime Eschette, Marketing Director

Foodservice Technology Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital Foodservice

August 21, 2018

New Foodservice Technology You Have to See to Believe

As technology and artificial intelligence (AI) creep into more and more applications within the mainstream foodservice space, it’s clear to see the future of the restaurant world is here. As food marketers, this presents new and exciting ways to attract more customers and give them what they’re craving – an…

Emily Nordee-Rogers, PR Director

Food Packaging in the Digital Age Food Marketing EvansHardy+Young

Digital Retail

August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…

Adrienne Stephen, Account Supervisor

Woman Shopping Food Advertising Transparency EvansHardy+Young

Consumer Insights & Trends Food Campaigns Media

August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…

Kirk Evans, VP/Assoc Creative Director

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor

Meal Kits Food Marketing Pro EvansHardy+Young

Consumer Insights & Trends Retail

July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…

Jessica Stampe, Sr. Account Executive

Food Campaigns Food PR Media

March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…

Kirk Evans, VP/Assoc Creative Director

Women with red hair, lips and shirt holding orange slices over eyes on bright orange background

Consumer Insights & Trends Food PR

January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…

Jaime Eschette, Marketing Director

Fresh produce iPhone with Chef on screen

Food PR Foodservice

January 10, 2018

Leveraging Influencers On Any Foodservice Budget

Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…

Taylor DeVries, PR Sr Account Executive

Food Agency