Challenger Brand Strategy

June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends

May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different. In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…

Jessica Stampe, Account Supervisor 0

Brand Activation Challenger Brand Strategy Sponsorship

April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…

Dana Valikai 0