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Media
December 3, 2025

The New Rules of PR for CPG Brands: How to Earn Media That Actually Moves People

In today's media environment, the headlines never stop — and audiences have learned to scroll past them without looking twice.  Trust is fractured. Attention is fragmented. And truth itself has become negotiable. For brands, breaking through that noise isn't just about visibility anymore. It's about credibility, emotion, and timing. The…
A woman drinks water from a bottle, promoting hydration in a CPG marketing context.
Consumer Insights & Trends
May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different.  In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…

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