After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivation that drives the purchasing, preparation and consumption of food.

We help Food Commodity Boards and Branded Produce increase farm gate revenue, move up the value chain, expand usage applications, build volume and reduce price volatility.

For CPG Brands, we build strategic multi-platform initiatives designed to increase dollar share, unit share, weighted average sales and improved velocity at retail, while reducing the percent of sales on promotion.

Food Marketing Agency
with a Special Ingredient

Every great recipe needs a secret ingredient, a special sauce that separates it from all the rest. Ours is passion. We don’t just sell food (and a few other products in closely related categories), we live food. We talk about it, think about it, write about it, take pictures of it and most of us would be doing all that even if we weren’t doing, well, this.

We think you’ll be able to tell the difference in the work.

Capabilities

  • Advertising
  • Brand Strategy
  • Media
  • Public Relations
  • Digital Strategy
    & Web Development
  • Social Strategy
    & Management
  • Content Strategy
  • Research
    & Analytics
  • Recipe Development
  • Menu Concept Development
    & Applications
  • Retail Promotions
  • Chef Events / Partnerships
  • Experiential Campaigns
    & Events

Brand Stories

California Walnuts

BRAND STORY

National Honey Board

BRAND STORY

Idaho Potato Commission

BRAND STORY

Insights

Top Creative Trends in Recent Food & Beverage Advertising Food
July 9, 2019

Top Creative Trends in Recent Food & Beverage Advertising

Current trends in food and beverage advertising are becoming increasingly dictated by millennials and their desires for transparency and accountability from the brands they patronize. The second quarter of 2019 saw several campaigns that speak directly to these concerns, including competing ads from Clif and KIND snack bars over the…
Demystifying Twitter for Food Brands to Drive Results Food Advertising Marketing EvansHardy+Young Food
June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…
Food Marketing in the Attention Economy EvansHardy+Young Food Advertising Food
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…

Client Experience

Ready to get to work? So are we.

Let’s Work Together