After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivation that drives the purchasing, preparation and consumption of food.

We help Food Commodity Boards and Branded Produce increase farm gate revenue, move up the value chain, expand usage applications, build volume and reduce price volatility.

For CPG Brands, we build strategic multi-platform initiatives designed to increase dollar share, unit share, weighted average sales and improved velocity at retail, while reducing the percent of sales on promotion.

Food Marketing Agency
with a Special Ingredient

Every great recipe needs a secret ingredient, a special sauce that separates it from all the rest. Ours is passion. We don’t just sell food (and a few other products in closely related categories), we live food. We talk about it, think about it, write about it, take pictures of it and most of us would be doing all that even if we weren’t doing, well, this.

We think you’ll be able to tell the difference in the work.

Capabilities

  • Advertising
  • Brand Strategy
  • Media
  • Public Relations
  • Digital Strategy
    & Web Development
  • Social Strategy
    & Management
  • Content Strategy
  • Research
    & Analytics
  • Recipe Development
  • Menu Concept Development
    & Applications
  • Retail Promotions
  • Chef Events / Partnerships
  • Experiential Campaigns
    & Events

Brand Stories

California Walnuts

BRAND STORY

National Honey Board

BRAND STORY

Idaho Potato Commission

BRAND STORY

Insights

Dating and Food Influence Food
March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…
Unlock New Food Prospects with Improved Media Targeting Food
March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…
PR stunts 2019 Food
February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Client Experience

Ready to get to work? So are we.

Let’s Work Together