Food Commodity, CPG
& Branded Produce
Marketing Best Practices

Seasonal Menu Marketing Food Advertising LTO EvansHardy+Young
Food
November 29, 2018

Successful LTO Menu Strategies You’ll Want to Consider This Year

With Pumpkin and Peppermint mania upon us, we’re reminded of how a short-term menu offering provides instant excitement at our favorite restaurants. Limited-Time Offers (LTOs) are a powerful tactic to reengage loyal customers as well as reach new ones. The positive impact of an LTO menu on traffic and same…
Read More
Meal Kit Watch On the Way Out or Here to Stay
Food
November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry gained momentum this past year, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are…
Read More
Monumental Shifts in the Grocery Supply Chain will Blow Your Mind EvansHardy+Young
Food
November 7, 2018

Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind

Some years ago, I worked on the advertising for a ballot initiative in California. The Proposition was a good one, and it would help improve the health of all Californians, especially children. The initiative was started by a well-known actor. We produced several commercials in support of the Proposition, including…
Read More
Artificial Intelligence Food Industry Marketing EvansHardy+Young
Food
October 30, 2018

New Ways Food Marketers are Using Artificial Intelligence

Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
Read More
Local Media Strategy Food Marketing Advertising EvansHardy+Young
Food
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
Read More
Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Food
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
Read More
Food Marketing Pumpkin Spice Latte EvansHardy+Young
Food
October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
Read More
Jonathan Winters-Buckeye Food Marketing Advertising EvansHardy+Young
Food
October 3, 2018

Improvisational Food Marketing: Lessons from Jonathan Winters

I first met Jonathan Winters in a local cigar store that is owned by a pal of mine. Mr. Winters was the only customer in the shop one day when I walked in. A bit of small talk ensued, during which Jonathan asked me where I was from. When I…
Read More
Facebook Instagram Food Marketing Advertising EvansHardy+Young
Food
September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…
Read More
5 of the Most Interesting Food Ads September 2018 EvansHardy+Young Food Advertising
Food
September 18, 2018

5 of the Most Interesting Food Advertisements Right Now

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…
Read More
Is Your Food Brand in the Conversation? EvansHardy+Young Food Marketing
Food
September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…
Read More
Grocery Shopping Food Advertising EvansHardy+Young
Food
September 6, 2018

7 Winning Grocers Right Now in the Supermarket War

It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…
Read More
Great Food Stories Food Marketing Advertising EvansHardy+Young
Food
August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…
Read More
Foodservice Technology Food Marketing EvansHardy+Young
Food
August 21, 2018

New Foodservice Technology You Have to See to Believe

From mobile delivery to robotics to self-serve kiosks to cashless dining, automation and mechanization are changing the way foodservice professionals work across the front and back of house. As technology and artificial intelligence (AI) creep into more and more applications within the mainstream foodservice space, it’s clear to see the…
Read More
Food Packaging in the Digital Age Food Marketing EvansHardy+Young
Food
August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…
Read More
Woman Shopping Food Advertising Transparency EvansHardy+Young
Food
August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…
Read More
Two Food PR women sitting at table, Girl in stripes from EvansHardy+Young
Food
July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…
Read More
Food Influencers Marketing
Food
July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…
Read More
Meal Kits Food Marketing Pro EvansHardy+Young
Food
July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…
Read More
Voice Recognition Food Marketing EvansHardy+Young
Food
July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…
Read More

Ready to get to work? So are we.

Let’s Work Together