Food Commodity, CPG
& Branded Produce
Marketing Best Practices

Food Influencers Marketing
Food
July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…
Read More
Meal Kits Food Marketing Pro EvansHardy+Young
Food
July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…
Read More
Voice Recognition Food Marketing EvansHardy+Young
Food
July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…
Read More
EvansHardy+Young Best New Ads
Food
June 26, 2018

Here are 6 of the Best New Food Campaigns Right Now

Every quarter we publish a sampling of recent, noteworthy food campaigns from the worlds of Commodity, Packaged Foods, and Branded Produce, with the purpose of informing and inspiring those with similar interests. Here’s just a few that caught our attention in the second quarter of 2018. Cheerios “A Million Acts…
Read More
EvansHardy+Young The Future of the Supermarket is Here Food Marketing
Food
June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…
Read More
Restaurant Menuing Data Food Marketing Agency EvansHardy+Young
Food
June 12, 2018

What Happens When You Invest In Menuing Data?

While dishing up honey-inspired global fare for our client at a recent foodservice conference, a fellow sponsor asked me candidly, “how do you measure the success of participating in an event like this?” My immediate thought was while we won’t likely see an uptick in sales on the heels of…
Read More
Lamb Weston Instagram
Food
May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…
Read More
Chef in blue coat instructing two women students on prepping food
Food
May 5, 2018

How to Get Appetizing Results from Your Food Media Buy

Nearly everyone is fighting for a share of stomach these days, which has resulted in increased pressure on media strategies tasked with breaking through the chatter. Promoting products within this competitive marketplace requires a certain creativity beyond the traditional media buy. Fortunately for food brands, there is a lot you…
Read More
Male and Female in white protective beekeeping suits holding full comb giving thumbs up
Food
April 26, 2018

Beekeeping and Business: The Best Secrets To Success

When EvansHardy+Young first began working with the National Honey Board several years ago, I thought it might be useful and interesting to learn about beekeeping. So I located some bees, purchased some hive boxes and embarked upon a new hobby. What started as a curiosity soon grew into a passion.…
Read More
Athlete eating bowl of oatmeal with eggs, supplements and protein powder in front of him
Food
April 19, 2018

New Food Trends: How Pro Athletes Lead The Way

Perhaps more than ever before, consumers are motivated to better understand the profound effect food has on their mental, physical and emotional well being. Current food trends such as nut milk, turmeric, kale, nut butter and maca powder, gut-friendly kombucha, and brain-boosting lattes demonstrate a desire for nutrient dense foods…
Read More
Food
April 12, 2018

3 Awesome Food Collaborations That Actually Happened

Like most avid runners, I’m fiercely loyal to my footwear brand. In the past, you would have seen me in full stride wearing a pair of my trusted Asics with my iPod Shuffle and earbuds. But that was before Nike and Apple collaborated and launched Nike+ in 2006. In my…
Read More
Food
April 3, 2018

Chef and Dietitian: Healthy Foods You’ll Actually Crave

Over the years, chefs and dietitians have approached their crafts with very different mindsets. A chef would create recipes for maximum flavor, favoring savory, high-fat ingredients. Alternatively, a dietitian would focus primarily on a food’s nutritional value. Recently, however, consumer demand for healthful food that doesn’t compromise on flavor has…
Read More
Food
March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…
Read More
Food
March 14, 2018

Grocers Scramble in the New World of Amazon

It has been 13 weeks since I last wrote about the effect Amazon’s takeover of Whole Foods was having on the supermarket industry. At that time, I suggested Amazon may have as hard a time getting up to speed on the grocery business as supermarkets will have getting into the…
Read More
Food
March 8, 2018

How to Get the Best Results from Your Food Marketing Research

As food marketers, we live with the constant pressure of needing to intimately understand consumer perceptions and behaviors at every turn. But achieving status as a food futurist is no easy task. To acquire the depth of knowledge required in today’s constantly changing environment, we must continually improve our analytical…
Read More
Recipe Optimization Food Blog EvansHardy+Young
Food
February 28, 2018

Are Your Online Recipes Optimized?

As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…
Read More
Food
February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…
Read More
Fresh Summit PMA
Food
February 7, 2018

Food Trade Shows: Good Or Just Leftovers?

At this point you’ve probably logged more food trade shows than you’d like to admit. And, while I’m sure you’re looking forward to feeding the enthusiastic flood of trick-or-treaters and looky-loos, the idea of yet another trade show season brings on that nagging question we food marketers must ask ourselves…
Read More
Food
January 31, 2018

A Food Marketer’s Guide To Programmatic Media

Competition within the media space has always been fierce. But, more than ever, things are heating up within the food industry as new technology, innovation, and start-ups challenge the status quo. Across all sectors of industry, authenticity, customization, and speed continue to be the elements required to “win”. So, when…
Read More
Food
January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…
Read More

Ready to get to work? So are we.

Let’s Work Together