Whoever said, “The path that leads to nowhere is the most fun” was full of hooey. Because when it comes to the path-to-purchase, we follow the consumer all the way to the retail shelf. Whether that’s a virtual shelf or physical one. And since the retail landscape is always evolving and promotional activity is transitioning to smartphone-driven delivery systems, we often implement emerging technologies alongside traditional point-of-purchase tactics.
Winning the Last Three Feet
We follow the consumer all the way to the retail shelf – be it physical or virtual.
You’re probably asking yourself, “What does EHY do beyond just developing individualized strategic partnerships on today’s most relevant and growing shopper marketing apps?” Well, since you asked, we also develop digital advertising and A+ promotional page content for Amazon Fresh products and design geo-targeted offers to reach consumers on their smartphones through the pre-shopping timeframe all the way to the shelf.
Tracking, Monitoring & Optimizing
We don’t quit when we are ahead. We are continually monitoring performance of individual offers, creative, and shopper marketing apps to adjust placements for optimized results.
Point-of-Purchase & Logistics
Of course we can develop and produce traditional point-of-purchase materials for brick and mortar, including in-store point of sale, shippers for off-shelf display, recipe cards and demo materials. But we know it’s not enough to just produce POP materials. Since every store has specific requirements for delivery windows, appointment scheduling and tracking, we also manage the intricacies of delivering promotional materials to distribution centers and individual stores.
To us, there’s nothing like spending a quiet Sunday exploring new emerging platforms to reach consumers at retail. Because come Monday it can help us develop integrated and holistic media plans that utilize shoppable technology. This way we drive consumers directly to retail partners like Amazon Fresh, Instacart and Walmart – reaching shoppers while they’re shopping with offers, incentives and reminders.
We connect clients with supermarket chains to generate off-shelf display, promotions and partner tie-ins at retail. We also customize support to meet the needs of each chain by offering broadcast and digital support and in-store materials, which we seamlessly execute and deliver.