Revitalizing an existing social community to
increase engagement and drive traffic.
A legacy brand with 150 years of heritage
stays relevant by delivering on its family and brand values.
Creating apple juices and sparkling ciders since 1868, S. Martinelli & Co. has a rich history based on family values, consistent quality, and authenticity. The company has always used 100% U.S. grown apples in its products. And Martinelli’s sparking ciders in particular have earned a national reputation as the go-to non-alcoholic bubbly for celebrations like New Year’s, weddings, and birthdays.
But while the brand and its values transcend generations, its social and digital presence was in need of refreshment.
We worked to fine tune Martinelli’s brand personality from “good for celebrations” to the much more powerful realization that meaningful moments happen throughout your life. Not just on calendar holidays. And Martinelli’s, The Celebration Cider, is the delightful way to celebrate those moments whenever they occur.
Who doesn’t love a good celebration?
With Shared Passion and Meaningful Conversation, We’re Creating a Real Community in Every Sense of the Word.
As you can see from our first few months, the campaign is off and running, with dramatic improvement in fans and followers, engagement, and a broader (but better focused), range of content. All in all, a fresh and relevant social program for a company whose values have withstood the test of time.
Now that’s something worth celebrating.