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As a marketing director of a commodity board or association, you may not have access to robust retail sales data — or at least not as much as you may like. Your team builds programs to promote the industry at large, so you may only be getting the bird’s eye…
In this quarter’s food advertising creative trends report, CPG brand Pringles turns a hamster into a musical star, Oatly launches a plant-based Philadelphia cream cheese, and Velveeta places a late-night “foodie” call. Meanwhile, QSR Jimmy John’s serves up cookies and MILFS, BK recruits gamers for Call of Duty, and McDonald’s…
Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…
Brands from CPG to QSR are increasingly engaging consumers tuning out conventional advertising through fun stunt marketing and live events. It’s a great way to create a buzz about a brand through more organic means, such as free exposure via news media. To see what we’re talking about, read on….
The food tech presentations at The Consumer Electronics Show (CES) are where you can find the latest trends that affect the food and food services industry. This past January, CES showcased advancements in consumer electronics, ingredients, and trailblazing AI products that are sure to revolutionize CPG. EHY walked the floor…
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