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Supermarkets in the Post-COVID World New Shopper Trends Impact Brick and Mortar

At the end of the movie The Candidate, Robert Redford turns to the consultant who just helped him get elected president of the United States and says, “What do we do now?” I think leaders in the supermarket industry probably feel the same way right now. With online grocery sales…

Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times

Ahhhh, self-care. There’s nothing like relaxing with a good book, a cup of detox tea, a bath, and about $250 worth of skincare products, am I right? Despite its name, the premise of “self-care” doesn’t historically come from a place of serving one’s self, as the term actually surfaced within…

From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know

In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…

A Trend That Is Here To Stay: Plant-forward Food Consumption

The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become ‘the new normal’. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…

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