Keeping pace with the food industry's recent news and innovations to inspire and help your brand stay ahead.

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    Velveta Nail Polish

    Food Advertising Creative Embraces Stunt and Event Marketing

    Brands from CPG to QSR are increasingly engaging consumers tuning out conventional advertising through fun stunt marketing and live events. It’s a great way to create a buzz about a brand through more organic means, such as free exposure via news media. To see what we’re talking about, read on….

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    Data Driven TV

    Data Driven Television: What Food Marketers Need to Know to Make the Most of their TV Spend

    With the television upfront season in full swing (i.e., the annual process where advertisers pre-book 50-60% of the total advertising budgets in advance of the television season), there has been much discussion about if this will be the year of the data driven television upfront. In other words, will this…

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    Consumer Demand for Convenience Knows No Bounds

    Consumers have come to expect convenience in all their dealings–the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…

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    From NFTs to Boycotts, Food Marketing Aims for Relevance

    In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…

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    7 Targeting Strategies Food Marketers Need to Know Now

    These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish.  Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…

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