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Keeping pace with the food industry's recent news and innovations to inspire and help your brand stay ahead.

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    An Innovative Approach to a Traditional Ingredient

    An Innovative Approach to a Traditional Ingredient

    When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…

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    3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

    3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

    If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…

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    Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung

    Creative Food Advertising All Wrapped Up For the Holidays

    The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

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    Juggling Apples Unicycle EvansHardy+Young

    Everyday Agility: A New Imperative for Today’s Food Marketers

    What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…

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    Social Media Conversations in 2021 EvansHardy+Young

    5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

    As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

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