INSIGHTS

Keeping pace with the food industry's recent news and innovations to inspire and help your brand stay ahead.

    Consumer Research Rating EvansHardy+Young

    Who Cares What Your Customers Think. It’s How They Feel That Matters.

    With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…

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    Food Advertising Illustration EvansHardy+Young

    Is Your Media Buy Working in the Crowded Food Landscape?

    Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…

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    Why We Should Eliminate All Food Commodity Marketing Boards

    Why We Should Eliminate All Food Commodity Marketing Boards

    I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…

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    Unlock the power of press release evanshardyyoung

    Unlock the Power of the Press Release for the Digital Age

    While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, “Is the press release dead?” Because in short, even with the evolving media landscape and endless information…

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    Traditions or Trends: Notable Food Marketing Creative

    Traditions or Trends: Notable Food Marketing Creative

    The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer’s Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…

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