INSIGHTS
Keeping pace with the food industry's recent news and innovations to inspire and help your brand stay ahead.
Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19’s Disruption on Supermarkets
Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…
5 Food & Beverage Brands Stepping up Right Here, Right Now
With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning
The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
Grocers Take Drastic Measures in Effort to Gain Consumer Approval
Supermarket operators are trying tactics to satisfy their customers in ways that even just a few short years ago would have been unthinkable. A store where you just pick up your choices and walk out – with no checkout and no scanning? This model, Amazon Go, is being tested by any number of…
Planting the Seed for Strong Marketing Partnerships
As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I’ve seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
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