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INSIGHTS
Keeping pace with the food industry's recent news and innovations to inspire and help your brand stay ahead.
4 Unique Paths to a Great Food Collaboration
When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…
This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy
When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products
From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
The New Grocery Landscape, Is It Fleeting or Here to Stay?
With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well … here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…
Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges
If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…
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