THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

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Our Latest Industry Insights

Pringles and Wendy's Food Collaboration Partnerships EvansHardy+Young Consumer Insights & TrendsFood CampaignsFood PROther

4 Unique Paths to a Great Food Collaboration

When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…
Jaime Eschette, Marketing Director
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2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young Food PRMedia

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
Lily Katz-Smolenske, Senior VP Media Director
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Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young Consumer Insights & TrendsOther

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
Jaime Eschette, Marketing Director
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