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THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

Our Latest Industry Insights

Marketing Tactics

Trust Over Reach: A Food Marketer’s Guide to Creator Partnerships in an AI-Heavy Feed

AI tools are accelerating every aspect of creator marketing, from discovery to briefing to content production. The efficiency gains are real. But scroll through any food-focused feed and you'll see what that efficiency produces at scale: Generic flat lays that could belong to any brand. Recipe videos that feel just…
Jessica Stampe, Account Supervisor 0
CPG Marketing

Your Food Brand’s Search Strategy Has an Expiration Date: What You Need to Know About AI Search and GEO

Nearly 60% of Google searches now end without a click. ChatGPT has captured roughly 17 percent of overall search share. And Generative Engine Optimization (GEO) has gone from a buzzword to a line item marketers are scrambling to figure out. AI has already rewritten the rules of search.  But if…
Justin Poe, VP/Media Director 0
Marketing Tactics

Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant

If you can make potatoes interesting, you can make anything interesting. Potatoes are one of the most familiar foods in America. They’re affordable, widely used, and found in nearly every kitchen. That kind of ubiquity is a strength, but it also creates a challenge. When a product has always been…
Dana Valikai 0

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