THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

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Our Latest Industry Insights

Velveta Nail Polish Media

Food Advertising Creative Embraces Stunt and Event Marketing

Brands from CPG to QSR are increasingly engaging consumers tuning out conventional advertising through fun stunt marketing and live events. It’s a great way to create a buzz about a brand through more organic means, such as free exposure via news media. To see what we’re talking about, read on.…
EHY Edit Team 0
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Data Driven TV Media

Data Driven Television: What Food Marketers Need to Know to Make the Most of their TV Spend

With the television upfront season in full swing (i.e., the annual process where advertisers pre-book 50-60% of the total advertising budgets in advance of the television season), there has been much discussion about if this will be the year of the data driven television upfront. In other words, will this…
Justin Poe 0
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Chapel Consumer Insights & Trends

Consumer Demand for Convenience Knows No Bounds

Consumers have come to expect convenience in all their dealings--the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…
John Stranger, VP/Group Supervisor 0
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