THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

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Our Latest Industry Insights

Social Media Conversations in 2021 EvansHardy+Young Digital

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
Bre Rodriguez, Social Media Supervisor
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Neon Esport Controllers EvansHard+Young Consumer Insights & TrendsDigitalFood CampaignsMedia

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Lily Katz-Smolenske, Senior VP Media Director
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Grocery Delivery Drone Consumer Insights & TrendsRetail

How Top Food Brands Can Unlock New Opportunity Amid Changing Shopping Habits

In 2009 Phillippa Lally conducted a study, reported in the European Journal of Social Psychology, to determine how long it took people to turn a new behavior into a permanent habit. She found that it ranged from 18 to 254 days. Today’s consumers are fast approaching that 254-day mark in…
John Stranger, VP/Group Supervisor
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