THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

Our Latest Industry Insights

Consumer Research Rating EvansHardy+Young Consumer Insights & TrendsFood Campaigns

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
Food Advertising Illustration EvansHardy+Young Food CampaignsMedia

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
Why We Should Eliminate All Food Commodity Marketing Boards Consumer Insights & Trends

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…

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