September 12, 2023

Could Covid-19 Turn Out To Be a Win for the Grocery Industry?

In Shakespeare’s Henry VI, written in 1591, Henry’s son says, “Ill blows the wind that profits nobody”. This is generally accepted as the origin of the saying, “It’s an ill wind that blows nobody any good.”  Covid-19 was an ill wind for almost everybody, and supermarkets had their fair share…
March 10, 2023

5 Food Tech Trends With Major Potential for CPG

The food tech presentations at The Consumer Electronics Show (CES) are where you can find the latest trends that affect the food and food services industry. This past January, CES showcased advancements in consumer electronics, ingredients, and trailblazing AI products that are sure to revolutionize CPG. EHY walked the floor…
October 31, 2022

Food Advertising Creative Takes Full Advantage of Fall Holidays

The advent of fall brings Halloween promotions and a proliferation of pumpkin spice to food marketing. Meanwhile, food brands continue to make their presence felt in the metaverse while also appealing to consumer trends, including dining at home and concerns about environmental sustainability. And one QSR travels to a drive-thru…
May 20, 2022

From NFTs to Boycotts, Food Marketing Aims for Relevance

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…
February 11, 2022

Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative

Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…
January 25, 2024

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish.  Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…