A woman relaxes on a bed with a TV and a bowl of chips, highlighting CPG and food branding in marketing.

Media

October 1, 2025

The Food Marketer’s Guide to Creating Breakthrough TV and Video Ads That Actually Drive Sales

Consumers encounter hundreds of video messages daily across traditional TV, CTV, streaming platforms, YouTube, and social media. Small to mid-sized food marketers investing in television and video advertising face a daunting challenge: How to ensure their ads actually break through. The advertising industry often responds with complex solutions. "Attention metrics"…

Justin Poe, VP/Media Director 0

A plate of healthy food next to a dumbbell, symbolizing fitness and nutrition in marketing for food and branded products.

Media

September 15, 2025

The Protein Playbook: How CPG Food Brands Can Lead (Not Chase) the Protein Trend

Protein is the nutrition superhero of the moment. From health and wellness podcasters to TikTok influencers, protein is everywhere — and it offers a coveted health halo that's transforming everything from breakfast cereals and workout snacks to popcorn and even soda. This shift highlights how CPG food brands lead the protein…

Jessica Stampe, Account Supervisor 0

Media

August 25, 2025

5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants

Small and medium CPG food brands face unprecedented pressure. Lean teams juggle multiple responsibilities while managing tight budgets. Retailer expectations continue to rise as retail media networks explode across the landscape. Marketing teams are held accountable for every dollar while lacking the time to become experts in every channel -…

Tori Brumfield, VP/Director of Client Services 0

Media

August 6, 2025

The Quiet Powerhouse: Why Gen X Is Food Marketing’s Most Overlooked Opportunity

Food marketers everywhere are scrambling to decode the latest Gen Z slang and craft millennial-targeted messaging. Meanwhile, they’re missing a Gen X untapped marketing opportunity—the generation with the most purchasing power quietly decides what ends up in the shopping cart. Unintentional though it may be, this generational tunnel vision means…

Jessica Stampe, Account Supervisor 0

Digital Media

April 25, 2025

10 Deliciously Devious Marketing Lessons from White Lotus Season 3

The third season of HBO’s hit series “White Lotus” served up more than just murder, mayhem, and meditation in Thailand—it delivered a masterclass in modern marketing. As the characters navigated spiritual awakenings and deadly encounters at the luxurious resort, brands were cooking up partnerships faster than a Thai street food…

Dennis Hardy, President / CEO 0

Food Campaigns Media

April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives. But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…

Jessica Stampe, Account Supervisor 0

Media

April 1, 2025

The Food Marketer’s Strategic Prompting Playbook for Effective AI Collaboration

CPG food marketers who've dabbled with AI know the frustrating feeling all too well: They spend precious time and resources experimenting with a growing list of prompts and parameters, trying unsuccessfully to wrangle the AI model du jour into meaningful food marketing solutions. As inconsistent and lackluster outputs stack up,…

Tori Brumfield, VP/Director of Client Services 0

Media

January 27, 2025

The Rise of Virtual Influencers: Opportunities and Risks for CPG Food Brand Marketers

Influencers play a well-established role in B2C digital marketing. But a new, AI-driven tactic is emerging with the potential to shake up influencer marketing and open new doors for CPG food marketers in the process. “Virtual influencers” are precisely what they sound like — digital avatars created using AI and…

Ali Sommer Simioni 0

Media

September 23, 2024

Rethinking TV Advertising for CPG Success

You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0