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Media

Dennis Hardy, President / CEO
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BS Agency Bingo EvansHardyYoung
DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
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Lily Katz-Smolenske, Senior VP Media Director
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Food Advertising Illustration EvansHardy+Young
Food CampaignsMedia
January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
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Lily Katz-Smolenske, Senior VP Media Director
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Unlock New Food Prospects with Improved Media Targeting
Media
March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…
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Madison Serrano, PR Sr Account Executive
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PR stunts 2019
Food CampaignsFood PRMedia
February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…
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Kirk Evans, VP / Assoc Creative Director
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New Food Ads January 2019 Food Marketing Advertising
Food CampaignsFood PRMedia
January 15, 2019

5 Hilarious Food Advertising Moments to Kick-off 2019

The new year is here, and with it comes new and exciting ideas from the world of food advertising and marketing. In the year ahead, we’ll continue to monitor creative trends and publish a sampling of noteworthy recent work that has caught our eye. For our first installment of 2019,…
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Kirk Evans, VP / Assoc Creative Director
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Couple Watching Television Food Marketing Advertisement EvansHardy+Young
Food CampaignsFood PRMedia
December 15, 2018

Top 5 Holiday Food Ads to Get You in the Spirit

It’s been a great year for the food industry. We’ve introduced advanced technologies, made huge strides to evolve our supply chain, overcome outbreaks and major recalls, and made improvements to increase transparency and reduce our impact on the environment. Each week, EHY has enjoyed sharing our perspective on some of…
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Lily Katz-Smolenske, Senior VP Media Director
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Local Media Strategy Food Marketing Advertising EvansHardy+Young
Food CampaignsMedia
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
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Kirk Evans, VP / Assoc Creative Director
1
5 of the Most Interesting Food Ads September 2018 EvansHardy+Young Food Advertising
Food CampaignsFood PRMedia
September 18, 2018

5 of the Most Interesting Food Advertisements Right Now

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…
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Madison Serrano, PR Sr Account Executive
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Great Food Stories Food Marketing Advertising EvansHardy+Young
Food CampaignsFood PRMedia
August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…
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