EHY Edit Team 0

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Media

May 20, 2022

From NFTs to Boycotts, Food Marketing Aims for Relevance

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…

Justin Poe 0

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Media

March 25, 2022

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish. Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…

EHY Edit Team 0

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Media

February 11, 2022

Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative

Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…

EHY Edit Team 0

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Food Campaigns Media

September 27, 2021

Food Advertising Creative Attempts a Return to Normalcy

After struggling to find their creative voice during the pandemic, food advertisers started moving toward a new normalcy in their messaging with the apparent decline of the coronavirus. But with the Delta variant now hot on COVID’s heels, who knows how long this trend will last? At least for the…

Lauren Sobolik, Account Supervisor 0

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Media

August 25, 2021

Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times

Ahhhh, self-care. There’s nothing like relaxing with a good book, a cup of detox tea, a bath, and about $250 worth of skincare products, am I right? Despite its name, the premise of “self-care” doesn’t historically come from a place of serving one’s self, as the term actually surfaced within…

Kirk Evans, VP/Assoc Creative Director

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Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung

Food Campaigns Media

December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

Lily Katz-Smolenske, Senior VP Media Director

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Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Bobby Georges, Sr. Media Negotiator

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Food Campaigns Media

October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…

Lily Katz-Smolenske, Senior VP Media Director

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2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young

Food PR Media

July 30, 2020

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…

Kirk Evans, VP/Assoc Creative Director

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Food Campaigns Media Other

June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…