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Food Advertising Aims to Prove Sex Sells, As Do Gaming and Rockstar Rodents Consumer Insights & Trends
May 8, 2023

Food Advertising Aims to Prove Sex Sells, As Do Gaming and Rockstar Rodents

In this quarter’s food advertising creative trends report, CPG brand Pringles turns a hamster into a musical star, Oatly launches a plant-based Philadelphia cream cheese, and Velveeta places a late-night “foodie” call. Meanwhile, QSR Jimmy John’s serves up cookies and MILFS, BK recruits gamers for Call of Duty, and McDonald’s…
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Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young
Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products Consumer Insights & TrendsOther
July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
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