Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

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Consumer Insights & Trends Digital

November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…

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Consumer Insights & Trends

May 8, 2023

Food Advertising Aims to Prove Sex Sells, As Do Gaming and Rockstar Rodents

In this quarter’s food advertising creative trends report, CPG brand Pringles turns a hamster into a musical star, Oatly launches a plant-based Philadelphia cream cheese, and Velveeta places a late-night “foodie” call. Meanwhile, QSR Jimmy John’s serves up cookies and MILFS, BK recruits gamers for Call of Duty, and McDonald’s…

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Media

October 31, 2022

Food Advertising Creative Takes Full Advantage of Fall Holidays

The advent of fall brings Halloween promotions and a proliferation of pumpkin spice to food marketing. Meanwhile, food brands continue to make their presence felt in the metaverse while also appealing to consumer trends, including dining at home and concerns about environmental sustainability. And one QSR travels to a drive-thru…

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Consumer Insights & Trends Food Campaigns Food PR Other

August 6, 2020

4 Unique Paths to a Great Food Collaboration

When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…

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Consumer Insights & Trends Other

July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…

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Food Campaigns Food PR

March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…

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