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Consumer Insights & Trends

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021
Consumer Insights & TrendsOther
January 14, 2021

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…
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Neon Esport Controllers EvansHard+Young
Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
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Grocery Delivery Drone
Consumer Insights & TrendsRetail
November 3, 2020

How Top Food Brands Can Unlock New Opportunity Amid Changing Shopping Habits

In 2009 Phillippa Lally conducted a study, reported in the European Journal of Social Psychology, to determine how long it took people to turn a new behavior into a permanent habit. She found that it ranged from 18 to 254 days. Today’s consumers are fast approaching that 254-day mark in…
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Two Hugging Bananas Food Brand Trust and Affinity EvansHardy+Young
Consumer Insights & TrendsDigitalOther
October 23, 2020

Boost Your Customers’ Trust and Affinity With Great Food Content Marketing

In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…
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Profile of woman well-being marketing KPI
Consumer Insights & TrendsOther
September 25, 2020

Why Human Well-Being Should Be Your Top Food Marketing KPI

As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…
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Meal Kit Trends Post COVID EvansHardy+Young
Consumer Insights & TrendsOther
September 14, 2020

5 Consumer Trends Driving a Resurgence in Meal Kits Right Now

For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
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Chowbotics Sally the Robot Grocery Trends
Consumer Insights & TrendsOther
August 20, 2020

The Mother of Invention: Pandemic Induced Innovation in the Food Industry

If necessity is the mother of invention, then the pandemic has produced the mother of all necessities. Innovation has accelerated to levels never even dreamed of in the retail food industry because rapid and dramatic change is currently essential to survival. Forty-five percent of consumers have changed at least one brand preference since…
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Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young
Consumer Insights & TrendsOther
July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
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Grocery Trends Following COVID EHY
Consumer Insights & TrendsRetail
June 29, 2020

The New Grocery Landscape, Is It Fleeting or Here to Stay?

With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well ... here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…
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