Consumer Insights & Trends

January 29, 2026

Redefining Value in the 2026 Economy – A Playbook for Food Brands

The brands that weather economic uncertainty aren't those with the lowest prices, they're those with the clearest value stories. And in 2026, those stories need to be about usefulness, not indulgence. 40% of consumers across income levels now identify as "value seekers.” That means food marketers must figure out how…

Tori Brumfield, VP/Director of Client Services 0

A book displaying a list of ingredients, representing CPG and food marketing insights.

Consumer Insights & Trends

June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…

Isabella Del Mese, Social Media Supervisor and Influencer Manager 0

Consumer Insights & Trends

May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different. In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends

February 4, 2025

Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers

Food brand marketers like you often feel like they’re walking a tightrope. On one hand, you’re contending with rapid shifts in how people discover and choose products, which means you must innovate and stay on top of trends. On the other hand, budgets have never been tighter, which means you…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends

December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

EHY Digital 0

Consumer Insights & Trends Digital

November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends Food Campaigns

August 18, 2023

From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now

In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more. McDonald’s/Burger King -…

EHY Digital 0

Consumer Insights & Trends

May 8, 2023

Food Advertising Aims to Prove Sex Sells, As Do Gaming and Rockstar Rodents

In this quarter’s food advertising creative trends report, CPG brand Pringles turns a hamster into a musical star, Oatly launches a plant-based Philadelphia cream cheese, and Velveeta places a late-night “foodie” call. Meanwhile, QSR Jimmy John’s serves up cookies and MILFS, BK recruits gamers for Call of Duty, and McDonald’s…

NF admin 0