Category

Consumer Insights & Trends

Kroger Mobile Delivery EvansHardy+Young Food Marketing
Consumer Insights & TrendsOtherRetail
March 5, 2020

Grocers Take Drastic Measures in Effort to Gain Consumer Approval

Supermarket operators are trying tactics to satisfy their customers in ways that even just a few short years ago would have been unthinkable. A store where you just pick up your choices and walk out – with no checkout and no scanning? This model, Amazon Go, is being tested by any number of…
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Consumer Research Rating EvansHardy+Young
Consumer Insights & TrendsFood Campaigns
February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
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Why We Should Eliminate All Food Commodity Marketing Boards
Consumer Insights & Trends
January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…
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Traditions or Trends: Notable Food Marketing Creative
Consumer Insights & TrendsFood CampaignsMedia
January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
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Going out of Business Window Sign Grocery Store Forecast
Consumer Insights & TrendsRetail
December 11, 2019

Grocery Shopping in 2031: Are you ready for a whole new world?

How will grocery shopping be different in 2031? Consider that the first iPhone was released just 12 years ago, and it has changed everything we do — from getting directions, booking travel, summoning a car, staying in touch with friends, reading the news, getting recommendations. You know what I am…
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New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young
Consumer Insights & TrendsFood Campaigns
October 15, 2019

Your Fall 2019 Trends Update: Recent Food Marketing Creative

Fall is here, and with it comes pumpkin spice to make just about everything nice. The third quarter of 2019 saw creative food marketing and advertising capitalizing on the omnipresent annual trend in both humorous and attention-getting ways. In addition, the plant-based movement in fast food continued its momentum, even in the…
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hands holding plate of plant based foods
Consumer Insights & TrendsFood PRFoodservice
September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…
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Food Marketing in the Attention Economy Food Advertising EvansHardy+Young
Consumer Insights & TrendsDigital
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…
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What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young
Consumer Insights & TrendsRetail
April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…
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Dating and Food Influence
Consumer Insights & TrendsFood PR
March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…
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