Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now
The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Consumer Insights & TrendsRetail
In 2009 Phillippa Lally conducted a study, reported in the European Journal of Social Psychology, to determine how long it took people to turn a new behavior into a permanent habit. She found that it ranged from 18 to 254 days. Today’s consumers are fast approaching that 254-day mark in…
Consumer Insights & TrendsDigitalOther
In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…
Consumer Insights & TrendsOther
September 25, 2020
Why Human Well-Being Should Be Your Top Food Marketing KPI
As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…
Consumer Insights & TrendsOther
September 14, 2020
5 Consumer Trends Driving a Resurgence in Meal Kits Right Now
For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
Consumer Insights & TrendsOther
If necessity is the mother of invention, then the pandemic has produced the mother of all necessities. Innovation has accelerated to levels never even dreamed of in the retail food industry because rapid and dramatic change is currently essential to survival. Forty-five percent of consumers have changed at least one brand preference since…
Consumer Insights & TrendsFood CampaignsFood PROther
August 6, 2020
4 Unique Paths to a Great Food Collaboration
When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…
Consumer Insights & TrendsOther
From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
Consumer Insights & TrendsRetail
With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well ... here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…