Consumer Insights & Trends

March 8, 2018

How to Get the Best Results from Your Food Marketing Research

As food marketers, we live with the constant pressure of needing to intimately understand consumer perceptions and behaviors at every turn. But achieving status as a food futurist is no easy task. To acquire the depth of knowledge required in today’s constantly changing environment, we must continually improve our analytical…

Jessica Stampe, Account Supervisor

Consumer Insights & Trends Food PR

February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…

Madison Serrano, PR Sr Account Executive

Women with red hair, lips and shirt holding orange slices over eyes on bright orange background

Consumer Insights & Trends Food PR

January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…

Jaime Eschette, Marketing Director

Consumer Insights & Trends

December 28, 2017

Lessons Learned from Restaurant Icon Dave Thomas

One of the great benefits of working at a food marketing agency is all of the incredible people you have the opportunity to meet. Some are fascinating characters, some become close friends, and if you’re lucky, you occasionally meet someone who is truly inspirational and has a lasting influence on…

Dennis Hardy, President / CEO

Consumer Insights & Trends Retail

June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…

Tori Brumfield, VP/Director of Client Services

Consumer Insights & Trends Experiential & Events Foodservice

June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…

Emily Nordee-Rogers, PR Director

Butcher in shop holding cleaver and carrots

Consumer Insights & Trends

May 9, 2017

5 Food Crazes To Elevate Your Brand

If you look at the mindset of the current consumer, the food trends make sense. People are more intent on eating food that’s good for them; the concept of “wellness” has emerged as a status symbol. Snacking (a dirty word when I was a child) has turned healthy and hip.…

Taylor DeVries, PR Sr Account Executive

Consumer Insights & Trends Retail

April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…

John Stranger, VP/Group Supervisor

White plate of colorful food on metal table with hands garnishing

Consumer Insights & Trends

February 10, 2017

7 Habits Of Highly Effective Fruit & Veggie Marketers

Stephen Covey first published his hugely popular book, The Seven Habits of Highly Effective People, back in 1989. Since then, a cottage industry seems to have risen up with various pundits proposing their own “seven habits” lists for all kinds of industries and interests. I’m no pundit—and I’m certainly no Stephen…

Dennis Hardy, President / CEO

Consumer Insights & Trends Retail

December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…

John Stranger, VP/Group Supervisor