All Posts By

Jaime Eschette, Marketing Director

Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young
Consumer Insights & TrendsOther
July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Media Training: Last Minute Tips for Your Interview
Food PR
May 7, 2019

Media Training: Last Minute Tips for Your Interview

I know firsthand the value of media training and how it helps alleviate some of the pressure spokespeople face as they prepare to go on the record. Private or public, and regardless of industry, being well prepared for a media interview can sometimes be the difference between improved ratings and…
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Food Marketing Pumpkin Spice Latte EvansHardy+Young
Food CampaignsFood PR
October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
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Is Your Food Brand in the Conversation? EvansHardy+Young Food Marketing
Consumer Insights & TrendsFood PR
September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…
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Women with red hair, lips and shirt holding orange slices over eyes on bright orange background
Consumer Insights & TrendsFood PR
January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…
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