Category

Social

Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
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BS Agency Bingo EvansHardyYoung
DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
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fresh carrots hashtag
Food Campaigns
December 17, 2019

The Top Food Hashtag Holidays Your Brand Should Celebrate

When it comes to food holidays, your brand simply can’t afford to ignore them. We've all heard people complain that there is a frivolous food holiday for every single day of the year. While there is some truth to that (hello, Lima Bean Respect Day on April 20th), they are…
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Demystifying Twitter for Food Brands to Drive Results Food Marketing Social Marketing EvansHardy+Young
Digital
June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…
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Content Marketing Food Marketing EvansHardy+Young
Digital
February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…
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Millennials sitting with coffee looking at phone for Social Media Marketing
Digital
January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…
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Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Digital
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
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Food Marketing Pumpkin Spice Latte EvansHardy+Young
Food CampaignsFood PR
October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
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Facebook Instagram Food Marketing Advertising EvansHardy+Young
Digital
September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…
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Food Influencers Marketing
Digital
July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…
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