Bre Rodriguez, Social Media Supervisor 0

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January 26, 2023

Let’s BeReal: Not Every Emerging Social Media Platform is Right For Your Food Brand

TikTok and BeReal may be the hottest social media platforms on the market right now, but that doesn’t necessarily mean they’re the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before…

Bre Rodriguez, Social Media Supervisor

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Digital

November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

Carina Ost, Social Media Supervisor

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Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young

Digital Food Campaigns

March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…

Dennis Hardy, President / CEO

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Digital Food Campaigns Food PR Media Other

February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…

Carina Ost, Social Media Supervisor

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Food Campaigns

December 17, 2019

The Top Food Hashtag Holidays Your Brand Should Celebrate

When it comes to food holidays, your brand simply can’t afford to ignore them. We've all heard people complain that there is a frivolous food holiday for every single day of the year. While there is some truth to that (hello, Lima Bean Respect Day on April 20th), they are…

Carina Ost, Social Media Supervisor

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Demystifying Twitter for Food Brands to Drive Results Food Marketing Social Marketing EvansHardy+Young

Digital

June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…

Carina Ost, Social Media Supervisor

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Content Marketing Food Marketing EvansHardy+Young

Digital

February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…

Bre Rodriguez, Social Media Supervisor

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Millennials sitting with coffee looking at phone for Social Media Marketing

Digital

January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…

Bre Rodriguez, Social Media Supervisor

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Digital

October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…

Jaime Eschette, Marketing Director 0

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Food Marketing Pumpkin Spice Latte EvansHardy+Young

Food Campaigns Food PR

October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…