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Dennis Hardy, President / CEO

Unleashing Directly Measurable Sales with Streaming TV
Unleashing Directly Measurable Sales with Streaming TV CPG MarketingMarketing TacticsMedia
August 6, 2026

Unleashing Directly Measurable Sales with Streaming TV

Unleashing Directly Measurable Sales with Streaming TV Most food marketers have done the hard work of modernizing their media plans – but too many are still treating TV as a legacy “must‑have” instead of the most interesting part of their growth machine. When linear, streaming, and online video are all…
Dennis Hardy, President / CEO 0
A white water lily with a yellow center, symbolizing freshness and nature in food marketing.
10 Deliciously Devious Marketing Lessons from White Lotus Season 3 DigitalMedia
April 25, 2025

10 Deliciously Devious Marketing Lessons from White Lotus Season 3

The third season of HBO’s hit series “White Lotus” served up more than just murder, mayhem, and meditation in Thailand—it delivered a masterclass in modern marketing. As the characters navigated spiritual awakenings and deadly encounters at the luxurious resort, brands were cooking up partnerships faster than a Thai street food…
Dennis Hardy, President / CEO 0
Unlocking Growth Through Small Bets: A Strategic Guide for Food Marketers Food Campaigns
April 9, 2025

Unlocking Growth Through Small Bets: A Strategic Guide for Food Marketers

In today’s hypercompetitive food marketing landscape, even established brands struggle to cut through the noise. While foundational strategies like OTT campaigns, social media activations, and PR outreach remain critical, forward-thinking CMOs are increasingly layering in small bets—nimble, low-investment initiatives with outsized potential for brand elevation.  These tactical plays aren’t replacements…
Dennis Hardy, President / CEO 0
BS Agency Bingo EvansHardyYoung
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo! DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
Dennis Hardy, President / CEO
Why We Should Eliminate All Food Commodity Marketing Boards
Why We Should Eliminate All Food Commodity Marketing Boards Consumer Insights & Trends
January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…
Dennis Hardy, President / CEO
White plate of colorful food on metal table with hands garnishing
7 Habits Of Highly Effective Fruit & Veggie Marketers Consumer Insights & Trends
February 10, 2017

7 Habits Of Highly Effective Fruit & Veggie Marketers

Stephen Covey first published his hugely popular book, The Seven Habits of Highly Effective People, back in 1989. Since then, a cottage industry seems to have risen up with various pundits proposing their own “seven habits” lists for all kinds of industries and interests. I’m no pundit—and I’m certainly no Stephen…
Dennis Hardy, President / CEO
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