Unleashing Directly Measurable Sales with Streaming TV

CPG Marketing Marketing Tactics Media

August 6, 2026

Unleashing Directly Measurable Sales with Streaming TV

Unleashing Directly Measurable Sales with Streaming TV Most food marketers have done the hard work of modernizing their media plans – but too many are still treating TV as a legacy “must‑have” instead of the most interesting part of their growth machine. When linear, streaming, and online video are all…

Dennis Hardy, President / CEO 0

Statistics data processing and globe over food in supermarket.

CPG Marketing

August 4, 2026

4 Smart Food Marketing Strategies for Emerging CPGs in 2026

TL;DR: Emerging CPG brands need disciplined food marketing strategies that protect retail placements, reduce wasted spend, and convert shelf presence into measurable sales velocity. The strongest boutique food brands win by aligning every channel around clear shopper behavior and retailer value. Food product marketing performs best when tied to a…

Tori Brumfield, VP/Director of Client Services 0

CPG Marketing

April 9, 2026

Your Food Brand’s Search Strategy Has an Expiration Date: What You Need to Know About AI Search and GEO

Nearly 60% of Google searches now end without a click. ChatGPT has captured roughly 17 percent of overall search share. And Generative Engine Optimization (GEO) has gone from a buzzword to a line item marketers are scrambling to figure out. AI has already rewritten the rules of search. But if…

Justin Poe, VP/Media Director 0

CPG Marketing

December 3, 2025

The New Rules of PR for CPG Brands: How to Earn Media That Actually Moves People

In today's media environment, the headlines never stop — and audiences have learned to scroll past them without looking twice. Distrust grows as attention fades. And truth itself has become negotiable. For brands, breaking through that noise isn't just about visibility anymore. It's about credibility, emotion, and timing. In CPG…

EvansHardy+Young Public Relations Team: Dana Valikai and Bri Payan 0