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Tori Brumfield, VP/Director of Client Services

Statistics data processing and globe over food in supermarket.
4 Smart Food Marketing Strategies for Emerging CPGs in 2026 CPG Marketing
August 4, 2026

4 Smart Food Marketing Strategies for Emerging CPGs in 2026

TL;DR: Emerging CPG brands need disciplined food marketing strategies that protect retail placements, reduce wasted spend, and convert shelf presence into measurable sales velocity. The strongest boutique food brands win by aligning every channel around clear shopper behavior and retailer value. Food product marketing performs best when tied to a…
Tori Brumfield, VP/Director of Client Services 0
Why Your Video Budget Isn’t Translating to Sales (And What to Do About It) Digital
March 24, 2026

Why Your Video Budget Isn’t Translating to Sales (And What to Do About It)

Over the past few years, we’ve had the same conversation with food marketers again and again: video budgets are increasing, performance dashboards look healthy, and yet connecting those investments to real sales growth still feels harder than it should. Food brands are investing more in video than ever. CTV budgets…
Tori Brumfield, VP/Director of Client Services 0
Redefining Value in the 2026 Economy – A Playbook for Food Brands Consumer Insights & Trends
March 6, 2026

Redefining Value in the 2026 Economy – A Playbook for Food Brands

The food marketer’s guide to navigating consumer contradictions, protecting pricing power, and building lasting loyalty without discounting your way to irrelevance The Value Contradiction Every Food Marketer Faces The rules of consumer behavior are rapidly changing. Today's shoppers aren't choosing between premium and budget, they're curating a mix of both…
Tori Brumfield, VP/Director of Client Services 0
A red pawn and a chess piece on a blue background, representing strategy in food and branded produce marketing.
5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants Media
August 25, 2025

5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants

Small and medium CPG food brands face unprecedented pressure. Lean teams juggle multiple responsibilities while managing tight budgets. Retailer expectations continue to rise as retail media networks explode across the landscape. Marketing teams are held accountable for every dollar while lacking the time to become experts in every channel -…
Tori Brumfield, VP/Director of Client Services 0
Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It. Challenger Brand Strategy
June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…
Tori Brumfield, VP/Director of Client Services 0
The Food Marketer’s Strategic Prompting Playbook for Effective AI Collaboration Media
April 1, 2025

The Food Marketer’s Strategic Prompting Playbook for Effective AI Collaboration

CPG food marketers who've dabbled with AI know the frustrating feeling all too well: They spend precious time and resources experimenting with a growing list of prompts and parameters, trying unsuccessfully to wrangle the AI model du jour into meaningful food marketing solutions. As inconsistent and lackluster outputs stack up,…
Tori Brumfield, VP/Director of Client Services 0
Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers Consumer Insights & Trends
February 4, 2025

Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers

Food brand marketers like you often feel like they’re walking a tightrope. On one hand, you’re contending with rapid shifts in how people discover and choose products, which means you must innovate and stay on top of trends. On the other hand, budgets have never been tighter, which means you…
Tori Brumfield, VP/Director of Client Services 0
How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising? Digital
January 10, 2025

How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising?

In the world of advertising for CPG food brands, the seasons bring more than just changes in weather. They usher in predictable fluctuations to the cost of capturing your audience’s attention via paid social media advertising.  As the cost of advertising rises and falls along with industry-wide and category-specific seasons,…
Tori Brumfield, VP/Director of Client Services 0
Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement Digital
June 17, 2024

Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement

The consumer’s path to purchase just isn’t as straightforward as it used to be. Hybrid shopping — shopping in person and online — is now the norm. And if consumer packaged goods brands are to keep up with consumer behavior, they must re-evaluate their owned digital channels — their websites,…
Tori Brumfield, VP/Director of Client Services 0
Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase? Consumer Insights & TrendsDigital
November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…
Tori Brumfield, VP/Director of Client Services 0
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