Digital
Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…
Consumer Insights & Trends
December 20, 2022
4 Ways to Reduce the Impact of Food Inflation on Consumers — Without Cutting Your Prices
To cope with spiraling food costs during the inflation crisis, consumers are doing two things. First, they're finding different, cheaper supermarkets, like Lidl, Dollar General, Food4Less and Family Dollar. This means higher-end retailers like Sprouts, Wegmans, Fresh Market, Harris Teeter and Publix are lagging behind in in-person visits. Secondly, consumers…
Consumer Insights & TrendsRetail
June 27, 2017
Millennial Dads Tackle Grocery Shopping
It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…