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Digital

Bre Rodriguez, Social Media Supervisor
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Social Media Conversations in 2021 EvansHardy+Young
Digital
November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
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Lily Katz-Smolenske, Senior VP Media Director
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Neon Esport Controllers EvansHard+Young
Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
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Jaime Eschette, Marketing Director
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Two Hugging Bananas Food Brand Trust and Affinity EvansHardy+Young
Consumer Insights & TrendsDigitalOther
October 23, 2020

Boost Your Customers’ Trust and Affinity With Great Food Content Marketing

In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…
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Jessica Stampe, Sr. Account Executive
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Shoppable Recipe CA Walnuts EH
Consumer Insights & TrendsDigitalOther
June 18, 2020

Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges

If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…
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Lily Katz-Smolenske, Senior VP Media Director
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Media Consumption by Generations EvansHardy+Young
DigitalMediaOther
May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…
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Carina Ost, Social Media Supervisor
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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Keith Butler, VP/Digital Strategist
1
AR Food Menu Halolamp EvansHardyYoung
Consumer Insights & TrendsDigital
April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…
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Carina Ost, Social Media Supervisor
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Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
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Dennis Hardy, President / CEO
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BS Agency Bingo EvansHardyYoung
DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
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Carina Ost, Social Media Supervisor
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Demystifying Twitter for Food Brands to Drive Results Food Marketing Social Marketing EvansHardy+Young
Digital
June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…
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