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Digital

Why Your Video Budget Isn’t Translating to Sales (And What to Do About It) Digital
March 24, 2026

Why Your Video Budget Isn’t Translating to Sales (And What to Do About It)

Over the past few years, we’ve had the same conversation with food marketers again and again: video budgets are increasing, performance dashboards look healthy, and yet connecting those investments to real sales growth still feels harder than it should. Food brands are investing more in video than ever. CTV budgets…
Tori Brumfield, VP/Director of Client Services 0
A white water lily with a yellow center, symbolizing freshness and nature in food marketing.
10 Deliciously Devious Marketing Lessons from White Lotus Season 3 DigitalMedia
April 25, 2025

10 Deliciously Devious Marketing Lessons from White Lotus Season 3

The third season of HBO’s hit series “White Lotus” served up more than just murder, mayhem, and meditation in Thailand—it delivered a masterclass in modern marketing. As the characters navigated spiritual awakenings and deadly encounters at the luxurious resort, brands were cooking up partnerships faster than a Thai street food…
Dennis Hardy, President / CEO 0
How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising? Digital
January 10, 2025

How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising?

In the world of advertising for CPG food brands, the seasons bring more than just changes in weather. They usher in predictable fluctuations to the cost of capturing your audience’s attention via paid social media advertising.  As the cost of advertising rises and falls along with industry-wide and category-specific seasons,…
Tori Brumfield, VP/Director of Client Services 0
Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide Digital
November 13, 2024

Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…
Andrea Cade, Social Media Director 0
5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media Digital
October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…
Andrea Cade, Social Media Director 0
Engagement Rates: The New North Star for CPG Digital Marketing Success Digital
October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…
Andrea Cade, Social Media Director 0
Finding an Authentic Influencer Fit for Your CPG Food Brand Digital
August 30, 2024

Finding an Authentic Influencer Fit for Your CPG Food Brand

The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…
Andrea Cade, Social Media Director 0
7 Social Media Tools and Trends For Your Next Food Marketing Campaign Digital
July 31, 2024

7 Social Media Tools and Trends For Your Next Food Marketing Campaign

For food marketers, keeping up with the latest social media trends and platforms demands constant adaptation. And lately, relying on traditional advertising avenues or even tried-and-true social networks doesn’t cut it. Just in the last year, platforms like TikTok and Instagram have emerged as full-fledged search engines, redefining how consumers…
Andrea Cade, Social Media Director 0
Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement Digital
June 17, 2024

Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement

The consumer’s path to purchase just isn’t as straightforward as it used to be. Hybrid shopping — shopping in person and online — is now the norm. And if consumer packaged goods brands are to keep up with consumer behavior, they must re-evaluate their owned digital channels — their websites,…
Tori Brumfield, VP/Director of Client Services 0
Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase? Consumer Insights & TrendsDigital
November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…
Tori Brumfield, VP/Director of Client Services 0
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