Category

Digital

Food Marketing in the Attention Economy Food Advertising EvansHardy+Young
Consumer Insights & TrendsDigital
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…
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Content Marketing Food Marketing EvansHardy+Young
Digital
February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…
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Millennials sitting with coffee looking at phone for Social Media Marketing
Digital
January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…
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Artificial Intelligence Food Industry Marketing EvansHardy+Young
Consumer Insights & TrendsDigital
October 30, 2018

New Ways Food Marketers are Using Artificial Intelligence

Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
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Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Digital
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
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Facebook Instagram Food Marketing Advertising EvansHardy+Young
Digital
September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…
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Foodservice Technology Food Marketing EvansHardy+Young
Consumer Insights & TrendsDigitalFoodservice
August 21, 2018

New Foodservice Technology You Have to See to Believe

As technology and artificial intelligence (AI) creep into more and more applications within the mainstream foodservice space, it’s clear to see the future of the restaurant world is here. As food marketers, this presents new and exciting ways to attract more customers and give them what they’re craving – an…
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Food Packaging in the Digital Age Food Marketing EvansHardy+Young
DigitalRetail
August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…
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Food Influencers Marketing
Digital
July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…
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Voice Recognition Food Marketing EvansHardy+Young
Consumer Insights & TrendsDigital
July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…
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