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Lily Katz-Smolenske, Senior VP Media Director

Neon Esport Controllers EvansHard+Young
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Lily Katz-Smolenske, Senior VP Media Director
2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young
This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy Food PRMedia
July 30, 2020

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
Lily Katz-Smolenske, Senior VP Media Director
Media Consumption by Generations EvansHardy+Young
8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19 DigitalMediaOther
May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…
Lily Katz-Smolenske, Senior VP Media Director
Food Advertising Illustration EvansHardy+Young
Is Your Media Buy Working in the Crowded Food Landscape? Food CampaignsMedia
January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
Lily Katz-Smolenske, Senior VP Media Director
Unlock New Food Prospects with Improved Media Targeting
Unlock New Food Prospects with Improved Media Targeting Media
March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…
Lily Katz-Smolenske, Senior VP Media Director
Local Media Strategy Food Marketing Advertising EvansHardy+Young
Boost Food Campaign Results with 5 Local Digital Media Strategies Food CampaignsMedia
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
Lily Katz-Smolenske, Senior VP Media Director
Pressing blue button on computer keyboard says buy
A Food Marketer’s Guide To Programmatic Media Food CampaignsMedia
January 31, 2018

A Food Marketer’s Guide To Programmatic Media

Competition within the media space has always been fierce. But, more than ever, things are heating up within the food industry as new technology, innovation, and start-ups challenge the status quo. Across all sectors of industry, authenticity, customization, and speed continue to be the elements required to “win”. So, when…
Lily Katz-Smolenske, Senior VP Media Director
EHY Native Advertise EatingWell Magazine With Pom
Food Brands Embrace Native Advertising in Print Media
June 1, 2017

Food Brands Embrace Native Advertising in Print

Native advertising, integrated content, custom content, branded content, advertorial, sponsored by, promotional feature… To the reader, is it advertising or editorial? As digital and social platforms continue to monetize with native in various forms, the popularity and learnings from digital has spread opportunities to the magazine field. While print advertorials…
Lily Katz-Smolenske, Senior VP Media Director
Idaho Potato Farmer in blue hat with dog sitting on couch watching TV of EvansHardy+Young Commercial
TV Ads Still the Most Powerful Medium for Building Food Brands DigitalFood CampaignsMedia
March 11, 2017

TV Ads Still the Most Powerful Medium for Building Food Brands

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…
Lily Katz-Smolenske, Senior VP Media Director
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