Category

Food Campaigns

COVID Advertising HUN Wines
Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young
Food CampaignsMedia
April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
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BS Agency Bingo EvansHardyYoung
DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
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Consumer Research Rating EvansHardy+Young
Consumer Insights & TrendsFood Campaigns
February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
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Food Advertising Illustration EvansHardy+Young
Food CampaignsMedia
January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
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Traditions or Trends: Notable Food Marketing Creative
Consumer Insights & TrendsFood CampaignsMedia
January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
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fresh carrots hashtag
Food Campaigns
December 17, 2019

The Top Food Hashtag Holidays Your Brand Should Celebrate

When it comes to food holidays, your brand simply can’t afford to ignore them. We've all heard people complain that there is a frivolous food holiday for every single day of the year. While there is some truth to that (hello, Lima Bean Respect Day on April 20th), they are…
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