Category

Food Campaigns

Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung
Food CampaignsMedia
December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…
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Neon Esport Controllers EvansHard+Young
Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
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QR Foodservice Menu Amid Covid
Food CampaignsMedia
October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
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Impossible Burger Great Patty Pickup Party EvansHardy+Young
Food Campaigns
September 17, 2020

Creative Coronaviral Food Marketing Continues

Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…
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COVID Advertising HUN Wines
Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young
Food CampaignsMedia
April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
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