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Food Campaigns

Beyond Surveys: How to Unlock Authentic Insights with Real-Time Consumer Intelligence Food Campaigns
April 9, 2025

Beyond Surveys: How to Unlock Authentic Insights with Real-Time Consumer Intelligence

CPG and commodity food brands that excel in today's market all have their pulse on the voice of their consumers. They are intimately familiar with sentiment as it evolves, not months later when survey data finally arrives.  Real-time data is required to match the speed of modern markets. In this…
Ali Sommer Simioni 0
Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution Food CampaignsMedia
April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives.  But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…
Jessica Stampe, Account Supervisor 0
Unlocking Growth Through Small Bets: A Strategic Guide for Food Marketers Food Campaigns
April 9, 2025

Unlocking Growth Through Small Bets: A Strategic Guide for Food Marketers

In today’s hypercompetitive food marketing landscape, even established brands struggle to cut through the noise. While foundational strategies like OTT campaigns, social media activations, and PR outreach remain critical, forward-thinking CMOs are increasingly layering in small bets—nimble, low-investment initiatives with outsized potential for brand elevation.  These tactical plays aren’t replacements…
Dennis Hardy, President / CEO 0
Historic figures eating Impossible Foods products
From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now Consumer Insights & TrendsFood Campaigns
August 18, 2023

From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now

In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more.  McDonald’s/Burger King -…
EHY Digital 0
Neon Esport Controllers EvansHard+Young
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Lily Katz-Smolenske, Senior VP Media Director
QR Foodservice Menu Amid Covid
The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19 Food CampaignsMedia
October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
Bobby Georges, Sr. Media Negotiator
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