Category

Food Campaigns

COVID Advertising HUN Wines
“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19 Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
Kirk Evans, VP/Assoc Creative Director
White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young
Top Trends in Recent QSR, CPG & Branded Commodity Marketing Food CampaignsMedia
April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
Kirk Evans, VP/Assoc Creative Director
Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
Carina Ost, Social Media Supervisor
BS Agency Bingo EvansHardyYoung
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo! DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
Dennis Hardy, President / CEO
Consumer Research Rating EvansHardy+Young
Who Cares What Your Customers Think. It’s How They Feel That Matters. Consumer Insights & TrendsFood Campaigns
February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
Jessica Stampe, Account Supervisor
Food Advertising Illustration EvansHardy+Young
Is Your Media Buy Working in the Crowded Food Landscape? Food CampaignsMedia
January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
Lily Katz-Smolenske, Senior VP Media Director
Traditions or Trends: Notable Food Marketing Creative
Traditions or Trends: Notable Food Marketing Creative Consumer Insights & TrendsFood CampaignsMedia
January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
Kirk Evans, VP/Assoc Creative Director
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