Category

Food Campaigns

Pressing blue button on computer keyboard says buy
Food CampaignsMedia
January 31, 2018

A Food Marketer’s Guide To Programmatic Media

Competition within the media space has always been fierce. But, more than ever, things are heating up within the food industry as new technology, innovation, and start-ups challenge the status quo. Across all sectors of industry, authenticity, customization, and speed continue to be the elements required to “win”. So, when…
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Hand with tv remote in front of grid of televisions
Food CampaignsFood PRMedia
January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…
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Idaho Potato Farmer in blue hat with dog sitting on couch watching TV of EvansHardy+Young Commercial
DigitalFood CampaignsMedia
March 11, 2017

TV Ads Still the Most Powerful Medium for Building Food Brands

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…
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