January 26, 2023

Not Every Emerging Social Media Platform is Right For Your Food Brand

TikTok may be the hottest social media platform on the market right now, but that doesn’t necessarily mean it’s the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before you leap.…

Bre Rodriguez, Social Media Supervisor 0

Digital

November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

Bre Rodriguez, Social Media Supervisor

Millennials sitting with coffee looking at phone for Social Media Marketing

Digital

January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…

Bre Rodriguez, Social Media Supervisor

Digital

October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…

Bre Rodriguez, Social Media Supervisor

Digital Food Campaigns

May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…

Bre Rodriguez, Social Media Supervisor

Digital

January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…

Bre Rodriguez, Social Media Supervisor