Category

Food PR

An Innovative Approach to a Traditional Ingredient
Food PROther
January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…
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Juggling Apples Unicycle EvansHardy+Young
Food PROther
December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…
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Keble College Dining Hall David Iliff
Food PRFoodservice
October 9, 2020

Back to School: How COVID Is Affecting University Foodservice Operators and Food Brands

College campuses have historically been a gold mine for food marketers, if you managed to break into their supply chain. They are notorious for driving volume for food brands and being trend incubators. By that, I mean they have been a wonderful platform for brands to test new formulations or products…
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Reschedule or Rethink crossroads EvansHardyYoung
Experiential & EventsFood PRFoodservice
August 13, 2020

The Food Event Dilemma: Should You Reimagine or Reschedule?

Are food industry events an inevitable casualty of 2020? Or is it possible to reimagine them (i.e., take them online) and still meet the needs of both participants and organizers? It’s a tough call, especially in an industry so deeply rooted in relationships, sensory experiences and in-person events facilitating the…
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2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young
Food PRMedia
July 30, 2020

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
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Chef throw flour black background EvansHardy+Young
Food PRFoodservice
May 1, 2020

The Hustlers, Innovators and Visionaries: a Collection of Foodservice Insights

With America (and the world) forced to hunker down, it’s no surprise that the entire foodservice industry has been affected from every angle. Although some states have begun to open, for most of America, going out to a restaurant is not even an option. This unprecedented time has tasked food…
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Empty Restaurant Covid-19 EvansHardy+Young
Food PRFoodserviceOther
April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Partnership Fist bump EvansHardy+Young
Experiential & EventsFood PRFoodserviceOther
February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
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