Category

Food PR

Chef throw flour black background EvansHardy+Young
Food PRFoodservice
May 1, 2020

The Hustlers, Innovators and Visionaries: a Collection of Foodservice Insights

With America (and the world) forced to hunker down, it’s no surprise that the entire foodservice industry has been affected from every angle. Although some states have begun to open, for most of America, going out to a restaurant is not even an option. This unprecedented time has tasked food…
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Empty Restaurant Covid-19 EvansHardy+Young
Food PRFoodserviceOther
April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Partnership Fist bump EvansHardy+Young
Experiential & EventsFood PRFoodserviceOther
February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
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BS Agency Bingo EvansHardyYoung
DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
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Unlock the power of press release evanshardyyoung
Food PR
January 14, 2020

Unlock the Power of the Press Release for the Digital Age

While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
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hands holding plate of plant based foods
Consumer Insights & TrendsFood PRFoodservice
September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…
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Media Training: Last Minute Tips for Your Interview
Food PR
May 7, 2019

Media Training: Last Minute Tips for Your Interview

I know firsthand the value of media training and how it helps alleviate some of the pressure spokespeople face as they prepare to go on the record. Private or public, and regardless of industry, being well prepared for a media interview can sometimes be the difference between improved ratings and…
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New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young
Food CampaignsFood PR
April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…
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Dating and Food Influence
Consumer Insights & TrendsFood PR
March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…
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