All Posts By

Andrea Schepke, PR Director

Partnership Fist bump EvansHardy+Young
Experiential & EventsFood PRFoodserviceOther
February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
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hands holding plate of plant based foods
Consumer Insights & TrendsFood PRFoodservice
September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…
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Chef Collaborations Food Marketing EvansHardy+Young
Food PRFoodservice
January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen:  Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…
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Restaurant Menuing Data Food Marketing Agency EvansHardy+Young
Food PRFoodservice
June 12, 2018

What Happens When You Invest In Menuing Data?

While dishing up honey-inspired global fare for our client at a recent foodservice conference, a fellow sponsor asked me candidly, “how do you measure the success of participating in an event like this?” My immediate thought was while we won’t likely see an uptick in sales on the heels of…
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Two professional kids yelling with bullhorns at middle kid on light blue background
Food PRFoodservice
December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask?  Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…
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National Restaurant Association Marketing Executive Group Presentation from EvansHardy+Young
Food PRFoodservice
June 13, 2017

MEG Food For Thought: Be Flawsome

We count on the National Restaurant Association’s Marketing Executives Group (MEG) to deliver fresh insights each year at its spring conference held in Chicago just prior to the NRA Show. With our client, the National Honey Board (NHB), serving as a repeat sponsor, we have had the opportunity to capture these nuggets…
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Honey Whiskey Cocktail
Food PRFoodservice
May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…
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Honey Melon Mojito Omni Hotel
Foodservice
April 21, 2017

Secret Ingredient for Next-Level Foodservice Marketing

It may sound like a good thing: foodservice marketing plans so detailed that they account for the smallest details and associated costs. And yet, the best plans are those that leave some things TBD. It’s hard, I know. It takes confidence, vision, and vigilance. But, in my experience, less really is…
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Andrea Schepke and Taylor DeVries at IFEC with EvansHardy+Young
Food PRFoodservice
February 28, 2017

Harnessing The Power Of Networking For Foodservice Clients

After nearly a decade managing foodservice accounts and despite the ascendency of the Digital Age, one thing is clear: industry networking remains a critical ingredient of foodservice marketing and public relations. When I map the most successful partnerships and programs executed on behalf of long-standing client, National Honey Board (NHB), for example,…
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