Category

Experiential & Events

Partnership Fist bump EvansHardy+Young
Experiential & EventsFood PRFoodserviceOther
February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
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EvansHardy+Young at Fresh Summit PMA
Experiential & Events
February 7, 2018

Food Trade Shows: Good Or Just Leftovers?

At this point you’ve probably logged more food trade shows than you’d like to admit. And, while I’m sure you’re looking forward to feeding the enthusiastic flood of trick-or-treaters and looky-loos, the idea of yet another trade show season brings on that nagging question we food marketers must ask ourselves…
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Jackfruit Company NRA 2017
Consumer Insights & TrendsExperiential & EventsFoodservice
June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…
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Idaho Potato Truck on Hughes Barge in NYC
Experiential & EventsFood PRMedia
May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…
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