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Experiential & Events

Reschedule or Rethink crossroads EvansHardyYoung
The Food Event Dilemma: Should You Reimagine or Reschedule? Experiential & EventsFood PRFoodservice
August 13, 2020

The Food Event Dilemma: Should You Reimagine or Reschedule?

Are food industry events an inevitable casualty of 2020? Or is it possible to reimagine them (i.e., take them online) and still meet the needs of both participants and organizers? It’s a tough call, especially in an industry so deeply rooted in relationships, sensory experiences and in-person events facilitating the…
Andrea Schepke, PR Director
Partnership Fist bump EvansHardy+Young
Planting the Seed for Strong Marketing Partnerships Experiential & EventsFood PRFoodserviceOther
February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…
Andrea Schepke, PR Director
Jackfruit Company NRA 2017
NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet Consumer Insights & TrendsExperiential & EventsFoodservice
June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…
Emily Nordee-Rogers, PR Director
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