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Sue Kennedy, PR Director

Sue Kennedy, PR Director
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Idaho Potato Truck on Hughes Barge in NYC
Experiential & EventsFood PRMedia
May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…
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Sue Kennedy, PR Director
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Three iPhones held up by different hands taking picture of food on table
Digital
February 14, 2017

What Food Brands Need To Know About Influencer Marketing

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to…
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