The Big Idaho Potato Tours The Big Apple


The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish and totally unexpected.

Download Case Study : Big Potato Meets Big Apple
While it was logistically too challenging to drive the Truck around the city, that’s actually what we did – we drove it around the city… on a New York City river barge!

The titanic tuber traveled through New York Harbor, around the Statue of Liberty, and up the Hudson River, attracting a ton of media attention for Idaho Potatoes.

The truck’s visit to The Big Apple was a huge success, generating massive publicity for Idaho potatoes via the Big Idaho Potato Truck. More than 100 million media impressions were generated on event day, most coming from NYC, the country’s toughest media market.

While the Big Idaho Potato Truck has been making waves for the past six years, the splash it made in NYC in August 2016 was so big it earned the six-ton spud a prestigious Bulldog Reporter Award for “Best Special Event”.

More than 200 submissions were received and judged by journalists from several major media outlets, including The Washington Post, USA Today, Forbes, and The Oregonian.

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Sue Kennedy PR Director EvansHardy+Young
Sue Kennedy, PR Director

We liberated Sue from some of New York’s most successful PR agencies where she worked on accounts like Smucker’s, Dannon, Kellogg and, perhaps surprisingly, the U.S. Army. Sue drives our Public Relations programs for Idaho Potatoes and Martinelli’s from our East Coast service office about 90 minutes from NYC.