Experiential & Events Food PR Foodservice Other

February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…

Andrea Schepke, PR Director

Digital Food Campaigns Food PR Media Other

February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…

Dennis Hardy, President / CEO

Food PR

January 14, 2020

Unlock the Power of the Press Release for the Digital Age

While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…

Emily Nordee-Rogers, PR Director

hands holding plate of plant based foods

Consumer Insights & Trends Food PR Foodservice

September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…

Andrea Schepke, PR Director

Media Training: Last Minute Tips for Your Interview

Food PR

May 7, 2019

Media Training: Last Minute Tips for Your Interview

I know firsthand the value of media training and how it helps alleviate some of the pressure spokespeople face as they prepare to go on the record. Private or public, and regardless of industry, being well prepared for a media interview can sometimes be the difference between improved ratings and…

Jaime Eschette, Marketing Director

New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young

Food Campaigns Food PR

April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Food PR

March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…

Emily Nordee-Rogers, PR Director

Food Campaigns Food PR Media

February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Madison Serrano, PR Sr Account Executive

Chef Collaborations Food Marketing EvansHardy+Young

Food PR Foodservice

January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen: Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…

Andrea Schepke, PR Director

New Food Ads January 2019 Food Marketing Advertising

Food Campaigns Food PR Media

January 15, 2019

5 Hilarious Food Advertising Moments to Kick-off 2019

The new year is here, and with it comes new and exciting ideas from the world of food advertising and marketing. In the year ahead, we’ll continue to monitor creative trends and publish a sampling of noteworthy recent work that has caught our eye. For our first installment of 2019,…

Kirk Evans, VP/Assoc Creative Director