Madison Serrano, PR Sr Account Executive

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Food Campaigns Food PR Media

February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Madison Serrano, PR Sr Account Executive

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Food Campaigns Food PR Media

August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…

Madison Serrano, PR Sr Account Executive

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Athlete eating bowl of oatmeal with eggs, supplements and protein powder in front of him

Consumer Insights & Trends

April 19, 2018

New Food Trends: How Pro Athletes Lead The Way

Perhaps more than ever before, consumers are motivated to better understand the profound effect food has on their mental, physical and emotional well being. Current food trends such as nut milk, turmeric, kale, nut butter and maca powder, gut-friendly kombucha, and brain-boosting lattes demonstrate a desire for nutrient dense foods…

Madison Serrano, PR Sr Account Executive

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Consumer Insights & Trends Food PR

February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…