Consumer Insights & Trends Food PR Foodservice

April 3, 2018

Chef and Dietitian: Healthy Foods You’ll Actually Crave

Over the years, chefs and dietitians have approached their crafts with very different mindsets. A chef would create recipes for maximum flavor, favoring savory, high-fat ingredients. Alternatively, a dietitian would focus primarily on a food’s nutritional value. Recently, however, consumer demand for healthful food that doesn’t compromise on flavor has…

Emily Nordee-Rogers, PR Director

Food Campaigns Food PR Media

March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Food PR

February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…

Madison Serrano, PR Sr Account Executive

Women with red hair, lips and shirt holding orange slices over eyes on bright orange background

Consumer Insights & Trends Food PR

January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…

Jaime Eschette, Marketing Director

Fresh produce iPhone with Chef on screen

Food PR Foodservice

January 10, 2018

Leveraging Influencers On Any Foodservice Budget

Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…

Taylor DeVries, PR Sr Account Executive

Hand with tv remote in front of grid of televisions

Food Campaigns Food PR Media

January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…

Kirk Evans, VP/Assoc Creative Director

Two professional kids yelling with bullhorns at middle kid on light blue background

Food PR Foodservice

December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask? Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…

Andrea Schepke, PR Director

National Restaurant Association Marketing Executive Group Presentation from EvansHardy+Young

Food PR Foodservice

June 13, 2017

MEG Food For Thought: Be Flawsome

We count on the National Restaurant Association’s Marketing Executives Group (MEG) to deliver fresh insights each year at its spring conference held in Chicago just prior to the NRA Show. With our client, the National Honey Board (NHB), serving as a repeat sponsor, we have had the opportunity to capture these nuggets…

Andrea Schepke, PR Director

Food PR Foodservice

May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…

Andrea Schepke, PR Director

Food PR Foodservice

May 16, 2017

Brand Journalism Buoys Food Marketing

Just as chefs thoughtfully select ingredients and carefully choose certain techniques to tell a unique flavor story, food marketers should act in an equally deliberate manner in regards to the content they choose to express their brand. An increasingly powerful communication tool within the food industry, brand journalism influences consumers…

Taylor DeVries, PR Sr Account Executive