Category

Food PR

Man looking into fridge
Consumer Insights & TrendsFood PR
February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…
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Women with red hair, lips and shirt holding orange slices over eyes on bright orange background
Consumer Insights & TrendsFood PR
January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…
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Fresh produce iPhone with Chef on screen
Food PRFoodservice
January 10, 2018

Leveraging Influencers On Any Foodservice Budget

Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…
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Hand with tv remote in front of grid of televisions
Food CampaignsFood PRMedia
January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…
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Two professional kids yelling with bullhorns at middle kid on light blue background
Food PRFoodservice
December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask?  Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…
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National Restaurant Association Marketing Executive Group Presentation from EvansHardy+Young
Food PRFoodservice
June 13, 2017

MEG Food For Thought: Be Flawsome

We count on the National Restaurant Association’s Marketing Executives Group (MEG) to deliver fresh insights each year at its spring conference held in Chicago just prior to the NRA Show. With our client, the National Honey Board (NHB), serving as a repeat sponsor, we have had the opportunity to capture these nuggets…
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Honey Whiskey Cocktail
Food PRFoodservice
May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…
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Storytelling Marketing Branding
Food PRFoodservice
May 16, 2017

Brand Journalism Buoys Food Marketing

Just as chefs thoughtfully select ingredients and carefully choose certain techniques to tell a unique flavor story, food marketers should act in an equally deliberate manner in regards to the content they choose to express their brand. An increasingly powerful communication tool within the food industry, brand journalism influences consumers…
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Idaho Potato Truck on Hughes Barge in NYC
Experiential & EventsFood PRMedia
May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…
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Andrea Schepke and Taylor DeVries at IFEC with EvansHardy+Young
Food PRFoodservice
February 28, 2017

Harnessing The Power Of Networking For Foodservice Clients

After nearly a decade managing foodservice accounts and despite the ascendency of the Digital Age, one thing is clear: industry networking remains a critical ingredient of foodservice marketing and public relations. When I map the most successful partnerships and programs executed on behalf of long-standing client, National Honey Board (NHB), for example,…
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