Category

Food PR

"Cheftitian" holding plate of veggies
Chef and Dietitian: Healthy Foods You’ll Actually Crave Consumer Insights & TrendsFood PRFoodservice
April 3, 2018

Chef and Dietitian: Healthy Foods You’ll Actually Crave

Over the years, chefs and dietitians have approached their crafts with very different mindsets. A chef would create recipes for maximum flavor, favoring savory, high-fat ingredients. Alternatively, a dietitian would focus primarily on a food’s nutritional value. Recently, however, consumer demand for healthful food that doesn’t compromise on flavor has…
Emily Nordee-Rogers, PR Director
Best New Ad EvansHardyYoung
The Best New Food Campaigns of the Quarter Are… Food CampaignsFood PRMedia
March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…
Kirk Evans, VP/Assoc Creative Director
Man looking into fridge
Food & CPG Content Marketing Strategies You’ll Crave Consumer Insights & TrendsFood PR
February 14, 2018

Food & CPG Content Marketing Strategies You’ll Crave

In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…
Madison Serrano, PR Sr Account Executive
Hand with tv remote in front of grid of televisions
Quarterly Food Advertising and Marketing Round-up Food CampaignsFood PRMedia
January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…
Kirk Evans, VP/Assoc Creative Director
Two professional kids yelling with bullhorns at middle kid on light blue background
Ignore the Competition: PR Lessons from Working with Food Commodity Boards Food PRFoodservice
December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask?  Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…
Andrea Schepke, PR Director
Honey Whiskey Cocktail
How To Influence Minds and Menus: Honey Creates a Buzz Food PRFoodservice
May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…
Andrea Schepke, PR Director
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