All Posts By

Keith Butler, VP/Digital Strategist

AR Food Menu Halolamp EvansHardyYoung
Consumer Insights & TrendsDigital
April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…
Read More
Food Marketing in the Attention Economy Food Advertising EvansHardy+Young
Consumer Insights & TrendsDigital
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…
Read More
Artificial Intelligence Food Industry Marketing EvansHardy+Young
Consumer Insights & TrendsDigital
October 30, 2018

New Ways Food Marketers are Using Artificial Intelligence

Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
Read More
Voice Recognition Food Marketing EvansHardy+Young
Consumer Insights & TrendsDigital
July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…
Read More
Recipe Optimization Food Blog EvansHardy+Young
Digital
February 28, 2018

Are Your Online Recipes Optimized?

As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…
Read More
woman holding hand to ear to listen to social media icons
DigitalRetail
April 4, 2017

Food CMO’s Guide To Choosing a Social Monitoring Tool

The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…
Read More