Category

Consumer Insights & Trends

Women with red hair, lips and shirt holding orange slices over eyes on bright orange background
Consumer Insights & TrendsFood PR
January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…
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Dave Thomas Wendy's CEO
Consumer Insights & Trends
December 28, 2017

Lessons Learned from Restaurant Icon Dave Thomas

One of the great benefits of working at a food marketing agency is all of the incredible people you have the opportunity to meet. Some are fascinating characters, some become close friends, and if you’re lucky, you occasionally meet someone who is truly inspirational and has a lasting influence on…
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Millenial dad grocery shopping
Consumer Insights & TrendsRetail
June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…
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Jackfruit Company NRA 2017
Consumer Insights & TrendsExperiential & EventsFoodservice
June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…
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Butcher in shop holding cleaver and carrots
Consumer Insights & Trends
May 9, 2017

5 Food Crazes To Elevate Your Brand

If you look at the mindset of the current consumer, the food trends make sense. People are more intent on eating food that’s good for them; the concept of “wellness” has emerged as a status symbol. Snacking (a dirty word when I was a child) has turned healthy and hip.…
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Grocery Store
Consumer Insights & TrendsRetail
April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
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White plate of colorful food on metal table with hands garnishing
Consumer Insights & Trends
February 10, 2017

7 Habits Of Highly Effective Fruit & Veggie Marketers

Stephen Covey first published his hugely popular book, The Seven Habits of Highly Effective People, back in 1989. Since then, a cottage industry seems to have risen up with various pundits proposing their own “seven habits” lists for all kinds of industries and interests. I’m no pundit—and I’m certainly no Stephen…
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Spoonful of plain yogurt from glass bowl on white background
Consumer Insights & TrendsRetail
December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…
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Smiling older couple on motorcycle with woman's arm raised
Consumer Insights & Trends
December 7, 2016

Marketing Food To Millennials Is All The Rage, But Don’t Forget Boomers

Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…
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