Category

Media

Couple Watching Television Food Marketing Advertisement EvansHardy+Young
Food CampaignsFood PRMedia
December 15, 2018

Top 5 Holiday Food Ads to Get You in the Spirit

It’s been a great year for the food industry. We’ve introduced advanced technologies, made huge strides to evolve our supply chain, overcome outbreaks and major recalls, and made improvements to increase transparency and reduce our impact on the environment. Each week, EHY has enjoyed sharing our perspective on some of…
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Local Media Strategy Food Marketing Advertising EvansHardy+Young
Food CampaignsMedia
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
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5 of the Most Interesting Food Ads September 2018 EvansHardy+Young Food Advertising
Food CampaignsFood PRMedia
September 18, 2018

5 of the Most Interesting Food Advertisements Right Now

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…
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Great Food Stories Food Marketing Advertising EvansHardy+Young
Food CampaignsFood PRMedia
August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…
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EvansHardy+Young Best New Ads
Food CampaignsFood PRMedia
June 26, 2018

Here are 6 of the Best New Food Campaigns Right Now

Every quarter we publish a sampling of recent, noteworthy food campaigns from the worlds of Commodity, Packaged Foods, and Branded Produce, with the purpose of informing and inspiring those with similar interests. Here’s just a few that caught our attention in the second quarter of 2018.
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Chef in blue coat instructing two women students on prepping food
Media
May 5, 2018

How to Get Appetizing Results from Your Food Media Buy

Nearly everyone is fighting for a share of stomach these days, which has resulted in increased pressure on media strategies tasked with breaking through the chatter. Fortunately for food brands, there is a lot you can do to make a message more appealing and appetizing and there is a wealth of…
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Best New Ad EvansHardyYoung
Food CampaignsFood PRMedia
March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…
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Pressing blue button on computer keyboard says buy
Food CampaignsMedia
January 31, 2018

A Food Marketer’s Guide To Programmatic Media

Competition within the media space has always been fierce. But, more than ever, things are heating up within the food industry as new technology, innovation, and start-ups challenge the status quo. Across all sectors of industry, authenticity, customization, and speed continue to be the elements required to “win”. So, when…
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Hand with tv remote in front of grid of televisions
Food CampaignsFood PRMedia
January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…
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