Category

Media

7 Targeting Strategies Food Marketers Need to Know Now Media
January 25, 2024

7 Targeting Strategies Food Marketers Need to Know Now

UPDATED February 2026 These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish.  Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media…
Justin Poe, VP/Media Director 0
Community
Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times Media
August 25, 2021

Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times

Ahhhh, self-care. There’s nothing like relaxing with a good book, a cup of detox tea, a bath, and about $250 worth of skincare products, am I right?  Despite its name, the premise of “self-care” doesn’t historically come from a place of serving one’s self, as the term actually surfaced within…
EHY Edit Team 0
Neon Esport Controllers EvansHard+Young
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Lily Katz-Smolenske, Senior VP Media Director
QR Foodservice Menu Amid Covid
The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19 Food CampaignsMedia
October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
Bobby Georges, Sr. Media Negotiator
2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young
This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy Food PRMedia
July 30, 2020

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
Lily Katz-Smolenske, Senior VP Media Director
COVID Advertising HUN Wines
“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19 Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
Kirk Evans, VP/Assoc Creative Director
Media Consumption by Generations EvansHardy+Young
8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19 DigitalMediaOther
May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…
Lily Katz-Smolenske, Senior VP Media Director
White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young
Top Trends in Recent QSR, CPG & Branded Commodity Marketing Food CampaignsMedia
April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
Kirk Evans, VP/Assoc Creative Director
BS Agency Bingo EvansHardyYoung
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo! DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
Dennis Hardy, President / CEO
Close
Close
Scroll to the bottom to agree