Media

Brands from CPG to QSR are increasingly engaging consumers tuning out conventional advertising through fun stunt marketing and live events. It’s a great way to create a buzz about a brand through more organic means, such as free exposure via news media. To see what we’re talking about, read on.…

The food tech presentations at The Consumer Electronics Show (CES) are where you can find the latest trends that affect the food and food services industry. This past January, CES showcased advancements in consumer electronics, ingredients, and trailblazing AI products that are sure to revolutionize CPG. EHY walked the floor…

The advent of fall brings Halloween promotions and a proliferation of pumpkin spice to food marketing. Meanwhile, food brands continue to make their presence felt in the metaverse while also appealing to consumer trends, including dining at home and concerns about environmental sustainability. And one QSR travels to a drive-thru…

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…