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Public Relations / Brand Communications

Public Relations / Brand Communications
January 16, 2026

More Than a Character: How Modern Mascots Drive Brand Recognition and Consumer Connection

When most people hear "mascot," they picture a costumed figure cheering from the sidelines at a football game. But for food marketers, mascots represent something far more strategic: proven brand assets that drive recognition, create emotional connections, and open doors to spaces where your brand wouldn't naturally fit. From Tony…

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