Trust is the cornerstone of building a social community of advocates, which is why EHY takes an audience-centric approach to our social programs. That means we start with a simple assumption: people aren’t dying to see your ads while they thumb through Instagram. That’s why every program is informed by a deep dive into your brand’s target—audience their interests, behaviors, motivations and expectations. We then weave narratives from these insights into our digital best-practices to ensure we’re developing sticky content that exceeds the KPIs we’ve mutually identified.
EHY’s social framework sets a solid foundation for on-going engagement by defining your brand’s social persona, social strategy (inclusive of personalized content pillars and content series) and on-trend seasonal considerations. We couple this strategy with customized creative, influencer partnerships, social care and a proven social spending approach that reinvigorates and attracts a highly engaged audience of right-fit customers.