Challenge
Engage with large foodservice operators to expand consumer awareness: trial of California Walnuts as a healthy snack.
Solution
EHY partnered with Delta Airlines to roll out an integrated foodservice campaign, where California Walnuts would replace Almonds on the popular Fruit & Cheese plate on all domestic menus for two months.
The California Walnut logo was included on all printed in flight menus and on the Delta website. A specialized nutrition label was also placed on the lid of the plate calling out health benefits of California Walnuts and providing additional brand exposure.
Result
Over 1 million cheese plates, each featuring 1 oz. of California Walnuts, were sold, consuming over 60,000 Ibs. of California Walnuts.
Generated more that 65 million seatback impressions on the printed menus, along with dedicated posts on Delta social sites with more than 1.3 million unique monthly visitors.
Garnered media attention in foodservice publication Flavor & The Menu magazine with 75,000 media impressions.
