Grown in Idaho Frozen Potatoes
Grown In Idaho is a new line of frozen potatoes offering consumers a superior eating experience with their delicious oven-baked fry that is always crispy on the outside, soft and tender on the inside. Display banner ads we created visually demonstrated this important product benefit. The dramatic break of the fry, product beauty shots and call to action captured consumers’ attention resulting in click-through rates consistently above 0.25%.
The Alexia Foods digital campaign reimagines and elevates the target consumer’s reasons to believe in the brand. It activated those who want more than just quick sides for a meal. This audience wants chef-inspired side dishes with distinctive flavors, appetite appeal and sophistication, all creatively crafted. Display banner ads focused on five core product profiles to drive increased brand awareness across digital channels and to heighten affinity for the brand and in-store sales.
Research suggests people would be happy to consume more California walnuts if they just knew how to easily incorporate them into their lifestyle and meal preparation. A comprehensive marketing campaign was developed to promote simple and nutritious walnut-inspired recipes. Showing beautifully designed, appetizing display ads on popular recipe and consumer lifestyle websites proved to be as effective as it was efficient. The “So Simple. So Good.” ad campaign dramatically increased traffic to walnuts.org. The resulting hundreds of thousands recipe page views and prints, suggested consumers’ intent to purchase, prepare and consume even more California walnuts.