All Posts By

Isabella Del Mese, Social Media Supervisor and Influencer Manager

A group of people enjoying a meal and wine together at a marketing agency event focused on food and branding.
Boost Trust and Engagement with Strategic UGC Food Marketing Marketing Tactics
July 9, 2025

Boost Trust and Engagement with Strategic UGC Food Marketing

Today's consumers are more skeptical, discerning, and selective about the messages they believe. While traditional advertising still drives awareness, food brands using strategic UGC food marketing can engage audiences in authentic, transparent, and relevant ways that go beyond conventional ads. User-generated content (UGC) and influencer marketing have emerged as powerful…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
A book displaying a list of ingredients, representing CPG and food marketing insights.
The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables Consumer Insights & Trends
June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
Close
Close
Scroll to the bottom to agree