Consumer Insights & Trends

June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…

Isabella Del Mese, Social Media Supervisor and Influencer Manager 0

Marketing Tactics

May 7, 2025

How Food Brands Can Convert User-Generated Content into Trust and Engagement

Today's consumers are more skeptical, more discerning, and more selective about the messages they believe. While traditional advertising still commands reach and drives awareness, consumers expect brands to show up in ways that extend beyond traditional advertising and that demonstrate greater authenticity, transparency, and relevance. User-generated content (UGC) and influencer…

Isabella Del Mese, Social Media Supervisor and Influencer Manager 0