Lauren Sobolik, Account Supervisor 0

Media

August 25, 2021

Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times

Ahhhh, self-care. There’s nothing like relaxing with a good book, a cup of detox tea, a bath, and about $250 worth of skincare products, am I right? Despite its name, the premise of “self-care” doesn’t historically come from a place of serving one’s self, as the term actually surfaced within…

Lauren Sobolik, Account Supervisor

Consumer Insights & Trends Other

September 25, 2020

Why Human Well-Being Should Be Your Top Food Marketing KPI

As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…