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Meal Delivery Archives - EvansHardy+Young

Jessica Stampe, Sr. Account Executive
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What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young
Consumer Insights & TrendsRetail
April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…
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Jessica Stampe, Sr. Account Executive
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Meal Kit Watch On the Way Out or Here to Stay
Consumer Insights & TrendsRetail
November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…
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