Goal: Generate publicity in New York City for the Big Idaho Potato Truck
The Idaho Potato Commission built The Big Idaho Potato Truck to celebrate their 75th anniversary. It traveled across the country with a 6-ton simulated potato on a flat bed trailer to overnight success. Now the truck travels about 25,000 miles nationwide each year and leaves a lasting impression by participating in events large and small through its charitable component, “A Big Helping”.
New Yorkers are some of the largest consumers of Idaho® Potatoes in the country and New York City is the largest media market. So it was the perfect place to bring the Big Idaho Potato Truck. Unfortunately, it was determined by the city to be too large to enter Manhattan.